Google Places Taken Over by Google Plus Local
Over recent months, Google has changed Google Places for Business into Google+ Local. These pages serve as a directory listing for your business that can place prominently in Google search results. They allow you to display photos, videos, reviews, and other essential facts about your business like your address, phone number, and hours. You can also utilize your Google+ Local page to offer your customers real time updates about your business as well as offers they can take advantage of. There...
Instagram Management Added to Hootsuite
Are you using Instagram to reach your customers? Instagram is one of the latest crazes in social sharing, allowing users to share photos with friends and family, adding filters to transform their look and feel, and share to other social networks like Twitter, Facebook, and Tumblr. It also allows its users to tag their photos, and search hashtags so those with similar interests can find you. If you are using Instagram, or are thinking of adding it to your dossier of social networks, HootSuite...
SEO Challenges Will Continue To Rise
The world of SEO, or Search Engine Optimization, is getting more challenging to navigate. Updates to the Google search algorithms, Panda and Penguin, have sent those companies who rely on search engines to lead their customers to their business into a panic. SEO companies are scrambling after spending thousands of hours learning about, applying, and perfecting SEO practices to websites, only to find that Google is changing the game once again, making it difficult for companies to regain...
Getting Your Company Behind Your Social Media Strategy
One of the biggest roadblocks to utilizing social media for your company is the company itself. You have to make sure everyone supports the process, and understands why social media is so important. To have a successful social media campaign within your company, your employees have to understand not only what social media does, but why it is useful and how they can play a role in its success. Social media is a team process. It is important to realize that the entire staff has to buy into its...
How Will Google's Social Search Affect Your SEO?
We’ve told you about Google’s shift to including Google+ results in its searches, and also the controversy that has come from it as other social media outlets fight back. What will it mean for your company’s website, and your SEO? Already, sources are speculating that this social switch to search results could have a bigger impact on Google than even the infamous Panda update, which aimed to remove lower-quality content from search results. This is because not only will...
Google Intergrates Google+ into Google Search
In their ongoing climb up the proverbial social ladder Google has now merged Google+ into its search results. What this means, moving forward any Google + member who is signed in will be able to search the entire web as well as their own Google+ circles. This includes photos and content posts from the Google+ circles of that user. Google is calling this search update Search, plus your World. Their goal here is to try to transform Google into a search engine that not only understands content...
Google + Expands to Include Business Pages
Just when you thought you were getting a handle on Social Media and managing your online reputation, Google has gone and changed the playing field again! Earlier this year Google decided to try again at creating a social network and launched Google+. They set this project up so you could sign in and then invite your friends and family to your circle in order to share with them things you like or found interesting. Unlike Facebook, Google+ was built from the ground up around the idea of being...
Twitter Follows Suit with New Functionality
With Facebook’s recent changes to its personal page design, Twitter couldn’t be left behind in updates. Therefore, Twitter recently implemented significant redesign changes, with new tabs for browsing, embeddable tweets, and even new brand or business pages. Twitter’s new Discover tab runs an algorithm which finds relevant tweets to your interests from people that you do not follow. Otherwise, the new tabs are basically features that have been available on Twitter before, but...
What is Local Digital Marketing?
When you do a search on a search engine and the results come up - what is the map and the little red balloons with letters in them? That is what is referred to as local listings. And it should become a bigger and bigger part of your online marketing strategy, especially if your business relies on your neighbors buying your products or paying for your services to stay afloat. Claiming your listings or profiles depending on what you want to call them and optimizing them to help get you to the...
Google Infinite Scroll, Better Exposure?
Google is starting to test out a new feature – infinite scroll. Already implemented in its Images search section, infinite scroll would allow readers to click to view more results on the same page instead of continuing through pages 2, 3, or 4 when performing a search engine query. In essence, this feature would allow everyone to rank for page 1 on the Google search results. What sort of impact this will have on your company’s SEO? For starters, there will now be multiple chances...