Does Social Media Marketing Really Work?
Brands and marketers alike have constantly questioned the effectiveness of social media marketing in their overall marketing strategies. While a Gallup poll report states, A clear majority of Americans say social media have no effect at all on their purchasing decisions, there are a few factors that discredit this statement and prove that social media marketing can, in fact, have a positive outcome in your marketing strategy. Here are a few factors to remember: 1. Perspective The Gallup poll...
Say Goodbye to the Yahoo Directory
Its time has come. Once a staple of the Internet, the Google of its time, the
Yahoo Directory is coming to a close.
Yahoo announced the news today that they will be closing the Yahoo Directory
after a 20-year stint. The directory, which before the dawn of Google was a
hand-compiled list of websites organized into topics, is being sent off with a
meager goodbye.
Yahoo’s post
says this:
Yahoo was started nearly 20 years
ago as a directory of websites that helped users explore the...
Google Introduces Structured Snippets as Part of Search Results
Earlier this month it was discovered that Google had begun testing a form of knowledge graph data in the search result snippets. Google is now referring to this added information as Structured Snippets. These structured snippets have been released under many different types of searches. Everything from comic book heroes, popular events, company profiles, and product specifics can have snippet information added through the collaboration between Google Research and the Web Search team. Here are...
How to Boost Your SEO Tactics for Free
Search Engine Optimization SEO doesn’t require a huge budget for small businesses and startups but it does require a major time investment. With Google algorithm updates like Panda, Penguin and others, you need to constantly be on the look out for what will throw off your organic rankings next. If done well, DIY SEO tactics can still have great results. Here are some things that you can do to better your SEO for free: 1. Consistently Maintain a Blog Maintaining an active blog filled with...
Ponte Vedra Complete Dentistry Takes 2014 WebAward for Healthcare Provider Standard of Excellence
Sales & Marketing Technologies is proud to announce that the website of our client, Ponte Vedra Complete Dentistry, has been acknowledged as the winner of the 2014 WebAward for Outstanding Achievement in Web Development in the healthcare provider category by Web Marketing Association WMA. Web Marketing Association has been holding its annual WebAward competition since 1997. Independent expert judges from around the world review websites in 96 different industries to choose which sites set...
5 Tips for Choosing Your Domain Name
You’re ready to take your business online. You’ve got your business plan, mission statement, your logo, etc. when you run into your first roadblock, choosing your domain name. Your domain will be your website’s identity and should be associated with your actual business. This will determine how easily your website will be found on the internet. Here are some tips to keep in mind when selecting your domain name: 1. Keep it Simple Along with most things, the simpler something...
Designing Your Brand’s Logo
They’re the ultimate symbol for your brand and they’re anything but simple to design. Logos are often your first impression, and can ultimately lead to the decision to purchase from you. In a world full of logos, how do you make yours stand out? Know your brand When creating your logo, the most important aspect is ensuring it speaks to what your brand is about. Creating a list of words that embody your brand is a good place to start. Taking that a step further, you could also...
Mobile Websites are Becoming Crucial to Every Business
By the end of 2013, over a third of Internet usage came from smartphones and tablets, according to Walker Sands Communications’ Quarterly Mobile Traffic Report. This statistic alone is enough to make it crucial to have your website display correctly on a mobile phone. 4 out of 5 smartphone users say they do some online shopping on their phones. This means if your website is hard to read on a mobile phone, you are losing customers! One way to convert mobile users is to keep the most...
What is Facebook Paper?
In an age of technology and ever changing social media platforms, there’s one that seems to keep leading the pack. Facebook has been on the cutting edge of social media since it’s creation and it keeps pushing forward in hopes to make things easier for the users. The problem is that with all the updates, new users, ads and everything else that rolls into our daily interface, things can get a little cluttered. This is where Facebook Paper comes into play. Straying away from the...
Large Increases in Facebook Mobile Users
As of a couple of weeks ago, Facebook released their 2014 Financial Summary for the second quarter. Mark Zuckerberg starts out the release with, We had a good second quarter. Our community has continued to grow, and we see a lot of opportunity ahead as we connect the rest of the world. Statistics are showing plenty of great increases across the fo r Facebook. When comparing 2013 to 2014, there is a 19% increase in the daily active users, which brings the total count to a whopping 829 million...