Tips on Choosing a Good Domain Name
Choosing a domain name is probably the most important step in getting your business online. When choosing a domain name for your business there are several factors to consider before you make that final purchase..COM – The.com domain extension is probably the most recognized and trusted domain extension. Now if you are a non-profit or healthcare organization you may want to consider the.org domain extension. And whatever you do stay away from the.info. The.info domain extension has...
Bing - Ask your friends to recommend
Bing is now giving you the option to send local search results to your Facebook and Twitter friends along with the option to email them the results in order to ask them if they agree with the results or have a better option. This is a direct way to see what your friends, coworkers, or mentors have to say about a particular location. As a consumer this gives you a quick way to find out if a restaurant is any good, etc. But as a business, you need to be aware that your listings are being...
Search Engine Optimization in 2010
Search engines are always changing their algorithms, sometimes as often as twice per day, but lately there have been some major changes that will affect the way search engines produce results.
Recently, major engines like Google and Yahoo introduced a real-time search feature that scrolls recent Tweets from Twitter containing the searched keyword. With Twitter's explosive growth this year, this change now exposes the millions of conversations happening on Twitter, especially when it comes to...
Can Your Marketing Survive On PPC Alone?
There has been a lot of debate on whether a business can survive and thrive using pay per click PPC marketing alone. While PPC marketing can be very effective, using it without an organic search plan can be costly. There are several reasons PPC marketing needs to be coupled with organic search strategies. 1 Your Google Adwords bids can cost you more if your campaigns and landing pages are improperly optimized. Google states "Include specific keywords that directly relate to the specific theme...
What Google Real-Time Search Means to Your Business
Real-time search makes social media more important On Monday, Google made a giant leap to the front of the real-time search game by adding "Latest Results", a real-time search result box, to the first page of search results. The "Latest Results" feed pulls results from major news sources, blog posts and social networks including Twitter and FriendFeed. Here's an example from Google: Try it out for yourself: Google real-time search for 'Pearltrees', a French social network. The "Latest...
Why Online Marketing Should Be In Your 2010 Marketing Budget
If it’s not too late, I wanted to go over your 2010 marketing budget. No, I physically can’t look over it, but what I can do is list off reasons why you should invest in an online marketing strategy. It’s a tough advertising world out there with all of the advertising options you have especially when they ALL say they deliver a good ROI. I’m not here to pick on the other guys today, I’m just here to tell you what online marketing can do for your business. The...
Google Implements Personalized Search Based on Browser Cookie
Google announced an extension to personalized search on Friday. Google noted that they will now provide customized search results based on past search activity for users not logged into their Google account. Google will set an anonymous cookie in your browser that will store up to 180 days of "signed-out" search activity, including search queries and results you click. How will you notice the change? Google has been nice enough to place a "View Customization" link on the search results page...
How To Create An iPhone Favicon For Your Website
Favicons are very important for branding your website and your services. As you might already know, the favicon.ico shows up in several places. The greater exposure to of your brand, the better effect it will have on your visitors. Does your site have an iPhone favicon? If not, don’t worry. I’ll tell you exactly how to get one. But first, let’s look at what I mean. Load up your website in your iPhone or iPod Touch. Once it has been completely loaded, click on the...
Tips To Prepare Your eCommerce Site Tis' Holiday Season
It’s coming. The wonderful time of year when houses and stores are being decorated with lights and trees, the time when the weather is cold enough to drink hot chocolate, and the time when you start hearing Christmas music while you shop. The 2009 Holiday Season is right around the corner and you need to make sure your eCommerce site is prepared for it! Do not fret. This blog post focuses on some basic tips to make sure your eCommerce site is prepared this holiday season. Add some...
Twitter Adds Retweet Button
... and then takes it away Twitter recently made changes to the way people retweet in a limited beta release of their retweet button. Usually, retweets are done by appending 'RT' to someone else's tweet. Example Tweet: JonNegrini I'm blogging about Twitter Example Retweet: JoeSchmoe RT @JonNegrini I'm blogging about Twitter In this example I made the original tweet and Joe Schmoe retweeted my tweet. Something to remember in this method is that tweeters need to leave room in the 140 characters...