Tips & Trends

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Why Use CSS Sprites Part 1

You’ve heard the term bouncing around the Internet, but still not sure what, why, or how to use CSS Sprites. I’m here to enlighten you on this neat little feature that is sure to help speed up your site. This is part 1 of a 2 part series blog. Part 2 will entail How To Use CSS Sprites. Why would I want to use a CSS sprite? CSS sprites reduce the total number of http requests, can reduce the total size of the images, and increase your pages load time. For example, if you build an...




Understanding Google Adwords Quality Score

We get questions all the time on how to improve Pay Per Click PPC campaigns. One issue that comes up a lot is related to how Google ranks Adwords ads. What we find is that small businesses as well as large businesses do not understand that Google Adwords has it's own algorithm that is entirely separate from their organic search algorithm. It used to be that which ever advertiser bid the most on a keyword would have their ad show up the highest. This is no longer the case. Google has now gone...




What ICANN's New gTLDs Mean for Search Engine Rankings

For the past several months there has been a lot of talk and speculation as to whether or not ICANN will be opening up their gTLD-global top-level domain extension -registration in late 2010. ICANN stands for 'Internet Corporation for Assigned Names and Numbers' and is essentially the Internet's governing body, focusing specifically on domain registration. If ICANN's new gTLD program launches as planned, in late 2010 corporations, interest groups, cities and anyone else who has the financial...




Need an Digital Marketing Speaker for Your Next Seminar?

Sales & Marketing Technologies has the pleasure to speak at various events and seminars about Digital marketing and web design. Recently, our "Achieving Breakthrough Results From the Internet in 2009" seminar in Orlando was truly a great success. We had a packed house of current clients, as well as some local business owners from the Greater Orlando area attend. The seminar provided an overview of Digital marketing and some of the emerging trends for 2009. We touched on such topics as...




Nested GridViews in C#.NET: How to display relational data together

First, you must understand the purpose of a GridView in the.NET framework. A GridView control displays rows of data in a table like structure. It displays one record from the table per grid row. This article explains how you can extend the functionality of this powerful control so that relational tables can be displayed together. This article shows you how to accomplish such a task. One reason to nest GridViews in.NET would be to display data in a one-to-many relationship. In some cases...




Display Google Base Products in Google Adwords

Google introduced a new feature for Google Adwords advertisers this past week. The new feature allows advertisers to integrate their existing Google Base products into their current Adwords campaigns. By integrating your Google Base products into your Adwords account you will be able to gain additional exposure for your product listings. Once integrated you will see a expandable "Show products from COMPANY NAME" link right under the Adwords ad. Clicking this link displays three products with...




Google Penalty – How to Properly Request Reconsideration

Today Google released a video from two leaders of the Google Search Quality Web Spam Group, Racheal Searles and Brian White, giving their recommendations for creating a good reconsideration request. Their Tips Include: Admit any mistakes you’ve made and let Google know what you have done to fix them. They want you to realize there is actual people who read the re-inclusion request. If you don’t know what your site did to get the penalty the suggest going back and rereading the...




Parsing data in C#

Parsing data in C# is a simple process, and can be done using some basic language syntax. Sub Strings provide this functionality, and when used properly can make data collection, or simple parsing operations a much easier task. First when parsing data from sources such as a web page, it is important to first remove all data at the beginning of the document which is unnecessary, in order to prevent the parsing utility from finding the wrong information. <?xml version="1.0"...




System Integration: With or Without a Website

Wikipedia defines system integration as 'the bringing together of component subsystems into one system and ensuring that the subsystems function together as a system." It is also about "value-adding to the system, capabilities that are possible because of interactions between subsystems." In the application development world, "subsystems" may include a mixture of hardware web servers, database servers, networks and firewalls and software SQL Server,.NET, html, php, classic ASP, etc. A...




Dual Authority – Dual Inline Site Links

UPDATE: Sitelinks have evolved since this post was published. To learn more about what sitelinks are, how they can help your site, and how to implement changes to your website's code to help Google recognize these links, watch this informative video from Matt Cutts. Sales & Marketing Technologies strives to keep you updated on the changes online that could affect your Digital marketing efforts. As Central Florida's most established Digital marketing and web development company, we take it...