Top 5 Reasons Your Business Should Be Blogging
Updated: Feb. 2015 Blogging, or content writing in general, has become an essential part of your business' search engine optimization efforts. Not only does it bring fresh, quality content to your website, but it also allows search engines to better understand what your business is about. Here are five reasons why your business should be blogging right now: #5 – Control What is Said About Your Business Blogging allows your business the chance to inform customers, both existing and...
City Centroid - Local Search Ranking Factor
There has been a shift from Yellow Pages to Search Engines to find local companies and products. According to a TMP Directional Marketing study, the Internet has become the primary source for local research. The study found that 31% of respondents to the study used Search Engines to find local products and services first, with Yellow Pages or White Pages at 30%, Internet Yellow Pages at 19% and Local Search Sites at 11%. The importance of showing up in Google's Onebox Local Search result is...
Automated Spanish Translation System for Websites
Miami Children’s Hospital MCH recently requested the assistance of Sales & Marketing Technologies to provide an effective solution to dynamically translate their English content from their web site to Spanish using the third party vendor, Translations.com. SMT’s in-house Programming team worked closely with Translations.com to perform the initial Spanish translation by building the necessary XML file needed for input into their system. Once the translation was complete, the...
Implementing 301 Redirects on Legacy URLs
The implementation of 301 redirects for legacy URLs is a crucial step in website redevelopment and URL optimization projects. It seems that web development companies that are not strong in Digital Marketing often make the mistake, out of ignorance more than anything, of not properly taking care of legacy URLs, that is of URLs that used to rank on the previous website version but whose content has been assigned a new URL. For example if the details page of a product is now on...
How Twitter Contributes to Globalization
Article Updated: Feb. 2015 In the context of this article, globalization is the integration of views to all parts of the world. Globalization has been, and most likely will always be, an ongoing process that eliminates borders between nations and allows interconnectedness between nations. For example, 20 years ago it would have been very difficult for to speak with someone from across the nation. Now with the Internet, we are able to speak instantly with others not only from across the U.S...
How Small Businesses Are Leveraging Twitter into Sales
The explosive growth of Twitter has made Twitter a mainstream micro-blogging platform. With the estimated 6 million users, businesses find that there are true opportunities to connect with customers and drive sales from their Twitter accounts. Twitter is a free social messaging utility for staying connected in real time. Twitter is considered a micro-blogging platform where you only have 140 characters for your message. An estimated 5-10 thousand new users are signing up daily on Twitter...
Three reasons why Long Tail Keyword searches are so important?
Long tail keyword searches are the secret to tremendous website traffic. Why are they so important and how do they work? Here are three reasons why long tail keyword searches are so important. After studying the traffic to a popular website whose domain name is the same as its primary keyword, we found that during a thirty day period the website received 500k visitors but only 12k of them were for the primary keyword. The other 488k visitors found the site using long tail keyword searches...
Google Leading Mobile Web
Surprised? Yeah, me neither. According to Nielsen Mobile, surprisingly sarcasm Google is the leading force in mobile search in the US. With iPhones, Google Androids, Blackberry Storms, and other internet capable phones, the mobile web is on the fast track for either booming success or failure due to overload. What I mean by failure to overload is this… We all know that mobile browsing is going to be huge! But when it does, will the mobile web have the capabilities, functionality, speed...
5 Great Google Adwords Tips for Saving Money
Running Google Adwords on a budget? We work with many small and local businesses that are battling the same issues as you. Therefore we've come up with some tips to lower your costs. Here are five Adwords tips to help you get more bang for your buck with Google Adwords. 1. Put your phone number in the Google ad, because some people are likely to call instead of clicking through. Having a strong call to action in your ads, such as 'call us now', will let customers know what to do next with...
Best Reputation Management Tips and Tools
Updated: Feb. 2015 When it comes to your image, or the image of your brand, reputation management is a phrase you need to know. The Internet is a very powerful and quick force. Negative comments on a blog, social media, or a forum can literally spread across the Internet in minutes and can result in a loss of business and profit. That’s where reputation management comes in. Monitoring what is said about you on the Internet and responding quickly, and with the right message, can reduce...