Almost 90% of the U.S. population is considered Internet users. Over three billion people worldwide use the Internet. It’s detrimental to any business to not have some sort of presence online. 93% of online experiences begin with a search engine, such as Google, Yahoo or Bing.
These people are searching for products, services, reviews, and more information about your business. The best way to ensure that the information about your business is accurate on the Internet is to be part of the conversation. Having an attractive website or social media channels is only the first step in the process. Ongoing Internet marketing efforts, including search engine optimization are essential to your website being found by potential customers.
Simply put; by not being searchable online, you’re missing out on sales and profit.