FAQ

The description meta tag is important as well. Most of the search engines use a snippet of the description meta when displaying the site in organic search rankings. The description meta can also influence the click-through-rate for your listing. Some of the search engines will also pull this snippet from the on-page content as well. This happens when the on-page content matches closely to the user’s search query.

The keyword meta tag used to be a factor that affected SEO. It has since been announced by Matt Cutts, head of Google’s web spam team, that these keyword metas are no longer being used in Google’s search algorithm. This doesn’t mean that the other meta information above isn’t still important.