Post-Holiday Marketing Tips to Spike Your Sales
The post-holiday season offers many opportunities to spike sales as many people during this time of year are looking to spend their gift cards, get ready for the new year, or simply treat themselves for making it through the holidays. How can your business capitalize during the after-Christmas boom? Take a look at what you can offer, for starters, especially if it’s something not limited by the time of year. Here are a few marketing ideas! Offer New Year’s Deals Though one holiday...
Predictions for CRM Software in 2022
Businesses benefit from customer relationship management CRM software in a variety of ways, from sales reps saving time searching for customer details to marketers effectively communicating with leads. Yet, CRM software is constantly evolving to keep up with emerging technologies and rising customer expectations. If you’re not aware of new developments, then you won’t be able to take full advantage of your software. Find out what the future of CRM will look like in 2022 so...
Social Commerce: Boosting Sales on Social Platforms
Customers have more ways to buy products than ever before, and one of the newest channels is social commerce. Before, social media’s role in the buying process was to direct users to websites to complete the purchase. Now, brands can leverage social commerce to capture sales seamlessly.
Learn more about social commerce and the benefits it offers so you can supercharge your online sales!
Social Commerce Definition
Social commerce is the process of selling products directly...
The Customer Value Journey Part 1
The Customer Value Journey is an eight-stage process, coined by DigitalMarketer, that every new prospect goes through in order to become a
customer, and eventually, a raving fan. This process is the foundation of successful marketing, creating a
roadmap that moves prospects predictably from stranger to customer and beyond. In this article, we’ll touch on the first four stages in the
Customer Value Journey:
Aware Stage
Engage Stage
Subscribe Stage
Convert Stage
1. Aware...
Digital Marketing Trends to Watch in 2022
Digital marketing is always evolving because of new technology, consumer changes, or even a global pandemic. A strategy that worked a year or just six months ago may not be serving your business anymore, which is why it’s imperative that marketers keep an eye on where the industry is moving in order to adapt and stay competitive. As we head into 2022, let’s take a look at some of the biggest digital marketing trends affecting brands so you can develop a winning strategy for the new...
4 Ways to Motivate Sales Reps to Use CRM
Customer relationship management CRM software is a popular type of automation that has many advantages for generating sales and retaining customers. When you’re focused on digital marketing and sales, you want to ensure that you’re using every possible tool at your disposal. For sales reps especially, CRM software is advantageous for various reasons. However, they may take a look at a new tool and either feel it’s too overwhelming to learn or not worth the trouble. Because of...
Repurposing Content Ideas to Boost ROI
Content marketing is essential for online success as it allows your business to rank higher in search results, generate audience engagement, and convert prospects into customers. Since creating and sharing content requires resources, the best approach to maximize your ROI is to repurpose content. Get more out of your investment by repurposing content in multiple ways so you work smarter, not harder! Ways to Repurpose Content A common misconception when it comes to repurposing content is that...
How to Build a Healthy Marketing System
A marketing system is essential for growth, but many businesses don’t take full advantage of its potential. That’s why having a healthy marketing system is one of the most effective things you can do to differentiate your brand, acquire and retain more customers, and increase customer lifetime value. See how to build a marketing system that will break through stagnation and propel your business to the next level! Marketing System Overview A marketing system is a repeatable process...
10 Facts You Need to Know About Online Reviews
Online reviews play a huge part in the perception of your business, as well as your organic search rankings. In order to make informed decisions about online reviews, don’t let your emotions get the best of you. It’s important to understand how consumers interact with reviews and the increasingly large role they play in the customer’s journey. Here's what you need to know about online reviews to better understand how they fit in a successful digital marketing strategy: 1...
Holiday Digital Marketing Tips to Generate Sales
Holiday digital marketing is unique from your year-round marketing activities because of the spike in online and traditional shopping, along with more brands competing for shoppers’ attention. If you want a bigger piece of the action, there are a variety of digital marketing tactics you can use to build a sales-generating holiday campaign. Let’s review some of the most effective ways to use digital marketing during the holidays for higher sales and profitability. 8 Tactics to Boost...
Ways to Turn Prospects into Loyal Customers
Guiding prospects into becoming loyal customers is vital for sustainable growth, but you can’t rely on chance for this to happen — you need a strategy. While it’s unlikely that every prospect will become a customer, it’s crucial to find ways to increase your conversion and retention rates. Let’s take a look at steps you can take to turn prospects into customers, as well as build customer loyalty for more repeat business. Understand Your Prospects If you...
New TikTok Ad Features Encourage Interaction
TikTok advertising is a newcomer in social media marketing, but the video-based app is giving other networks a run for their money by launching several interactive ad formats to attract advertisers. Combined with relatively low competition and a young user demographic, TikTok’s new ad products are sure to bring in brands that are curious to test the interactive features. Learn more about the ad formats to see how your business can leverage TikTok advertising! New TikTok Products for...
Impact of Apple’s iOS 15 Update on Google Analytics
Apple’s iOS 15 is the latest operating system update that includes more privacy features, which will impact Google Analytics and marketers in some notable ways. These changes are part of Apple’s ongoing commitment to data privacy. Here’s what you need to know to help your business adjust its digital marketing to iOS 15. Mail Privacy Protection The iOS 15 update further enhances user privacy, particularly when it comes to email marketing. Mail Tracking Protection is now...
5 Things to Measure on Your Website
Don’t let the analytics of your website scare you! Though these metrics may mean nothing to you now, they should mean everything to you if you want to start tracking the success of your website. Thankfully, you don’t need expensive software to do this; you just need to know what to look for in your Google Analytics. So let’s dive into these analytics to pull out some of the most important metrics: 1. Sessions A session is defined as a group of interactions one user takes...
7 Direct Response Strategies That Will Increase Engagement and Sales
Direct response marketing is designed to evoke an immediate response and encourage potential customers to take a specific action, such as joining your email list, going to a landing page, submitting a form, or making a purchase. This type of marketing is highly trackable, uses compelling headlines and copy, targets a specific audience, makes a specific offer, and asks for a response. See how to generate more conversions by leveraging direct response strategies! Boost Conversions with Direct...
5 Key SEO Principles
Search engines, such as Google and Bing, are constantly changing and growing. They regularly release algorithm updates and new ranking signals to help users find the most relevant and quality websites. While it's important to stay up-to-date on new developments, you should never forget these five search engine optimization SEO basic principles. Timeless SEO Principles to Remember SEO has evolved a lot over the past couple of decades, but certain principles will always remain the same...
How to Determine Your PPC Budget
A common question that digital marketers hear a lot is, How much
should I spend for pay-per-click PPC advertising ?
The answer is: it depends. There are many factors that come into play when determining the size that your PPC
budget should be. All you need is a bit of research to get a good estimate.
4 Factors to Consider When Setting Your PPC Budget
PPC advertising allows you to funnel traffic into your marketing systems fast, but your costs can quickly balloon if you're not...
Top 5 Places to Get Reviews Other Than Google and Yelp
It’s no secret that online reviews are important for any business, and acquiring reviews and incorporating them into your overall digital marketing plan is essential. According to Brightlocal's 2020 Local Consumer Review Survey : 93% of consumers use the internet to find a local business 87% of consumers read online reviews for local businesses Only 48% of consumers would consider using a business with fewer than 4 stars It’s no wonder then that big review platforms such as Google...
7 Things to Start (or Stop) Doing with Your Email Marketing
Email marketing is a powerful tool for engaging and
nurturing your audience, which helps your marketing system get maximum results. With over 1.8 billion users worldwide on Gmail alone, email
marketing isn't going anywhere.
Learn our top seven strategies you should start
doing, or avoid doing, to make email marketing work for your business. Email Tips to Improve Performance Build relationships and drive conversions by leveraging email to its full potential. By applying the...
Best Types of TikTok Content for Brands
TikTok's short-form, engaging video format offers unique opportunities for businesses to reach and connect with their audience while showcasing their products, services, and brand personality. If you’re considering adding TikTok marketing to your social media strategy, it’s important to understand the types of content that perform best on the platform. Learn more about TikTok and content ideas to see successful results! What is TikTok? TikTok is a video-based social media app that...