How to Optimize Your E-Commerce Website for Holiday Traffic
For many e-commerce businesses, the holiday season is a prime time to entice new customers to buy gifts and take advantage of seasonal deals. However, this surge in traffic can cause its own issues, and if your site isn't prepared to handle this sudden influx of visitors, then you may lose out on sales. Optimizing your e-commerce site for the holidays is crucial to drawing in more customers, so here are some ways you can ensure your website is at its best during this busy season. Enhance...
Best Design Practices of Contact Pages
When visitors come to your website, there are a handful of reasons as to why they may be there. Perhaps your business is the answer to a need, or word-of-mouth sent them there to see what all the buzz is about. A contact page gives your audience somewhere to turn when they’re searching for answers, someone to speak to, or give them a better customer experience on your site. It encompasses many useful tools for users, so ensuring that it has what your audience needs is crucial for an...
13 Most Common UX Design Mistakes
It's crucial that your web design delivers a seamless and enjoyable user experience to generate leads and sales. But with so many elements to consider, it's easy to make mistakes. User experience UX design is an essential aspect of creating websites, apps, and other digital products that meet users' needs and expectations. It involves designing interfaces that are intuitive, user-friendly, and visually appealing. That's why it's important to be aware of the most common UX design mistakes and...
1-Minute Landing Page Checklist
Crafting a captivating and convincing landing page isn’t as easy as throwing an offer up and driving traffic to it. There are several different factors that go into creating a page that speaks to your audience and motivates them to take action. And while there's an incredible amount of variation among audience, purpose, intent, product, angle, focus, industry, niche, perception, buy-in, cost, messaging, value proposition, testimonial approach, shipping method, and a host of other...
How a Website Redesign Helps SEO
A website redesign does more than breathe new life into your brand's online presence — it's also beneficial for search engine optimization SEO. From a better user experience to technical upgrades, a redesign can improve your search rankings, allowing more customers to find your business. If your website has remained the same for the last several years, here are some reasons why you should consider a redesign. SEO Benefits of a Website Redesign A website refresh can enhance your SEO and...
7 Tips for Creating Sign-Up Forms that Convert
What does your business website need to increase leads and conversions? A way to sign up or purchase!
Sign-up forms not only increase leads but also help businesses grow their
mailing lists and learn more about the people interested in their company. And
while they only take a few minutes to set up, they could actually have a much
larger role in how well your pages perform.
By the end of this article, you will know how to create an
impactful sign-up form and what to include to achieve...
Essential Elements of Start Here Page
Not every visitor that comes to your website will enter through the home page — they may first land on a product page, blog post, case study, etc. That’s why having a Start Here page provides immense value because it gives a clear, central location that directs visitors to where they want to go instead of them bouncing from your site. See how a Start Here page can benefit your site and the seven essential elements to drive more engagement and conversions! The Difference Between...
9 Sign-Up Form Design Tips to Increase Conversions
Sign-up forms are a simple yet effective way to increase conversions, grow mailing lists, and learn more about leads, but they must be designed with intention to be successful. Before adding one to your website, make sure your sign-up form follows best practices so it works like a charm rather than a dud. Let’s take a closer look at what your sign-up form should have! Design Essentials for Sign-Up Forms Thanks to website plugins and online tools, it can take just minutes to create a...
Why Your Web Design Directly Affects SEO
Your web design is more than a branding asset or sales channel - it strongly influences search engine optimization SEO which is one of the most powerful strategies for reaching new prospects and driving free organic traffic to your business. Web design affects SEO in several important ways since they’re linked closely together. See how web design impacts search rankings and why investing in a quality website is worth it to increase sales or leads. 5 Ways Web Design Impacts Search...
20 Questions to Ask Before Hiring Web Design Services
Practically every business owner knows the importance of having a quality website, but hiring web design services isn’t as straightforward. It’s essential that you select a web design company or an independent contractor who understands how to create an attractive, user-friendly website that can generate more sales or leads. Before signing a contract, here are 20 questions you should ask before hiring web design services to ensure you get a website that’ll be a true asset for...
Why Your Business Website Needs Video Content
We all know that having a great web design is crucial for keeping visitors from bouncing and attracting customers, but it’s not as obvious how video can be used to create a better website experience, enhance branding, and increase conversions. In a 2019 Google report, watch time for shopping-related YouTube videos grew in the United States by more than 5x over the past 2 years. Although video content has become increasingly popular, many businesses don’t incorporate this engaging...
6 Signs You Need a Website Redesign
When people visit your website and their needs aren’t met, they’re going to leave right after arriving aka ‘bounce’. That’s why a website redesign can be crucial for keeping them on the website and increasing the conversions that matter to your business like a purchase, email signup, form submission, etc. Here are the six biggest signs it’s time to redesign your website. 1. Pages load slowly. People won’t stick around if your website takes too long to...
Top 5 Web Design Metrics to Consider
Updated 4/16/19
In the world of web design there are a lot of trends and fads that come and go, but some aspects of web design remain relevant and critical to any project.
While staying up-to-date is important for aesthetic reasons, these metrics are the basics for user-experience UX.
1. Compatibility
There are a few types of compatibility to take into account when analyzing this web metric. First of all, there is the obvious lesson that Internet Explorer has taught us, not...
10 Amazing FAQ Page Examples and Why You Need One
Frequently asked question FAQ pages not only serve as a way for your audience to quickly find answers to the questions that they many have about your business or industry, but they also serve another important purpose – they can help your search engine optimization efforts. FAQ pages have been gaining traction as a marketing tool again with the growth in voice search, mobile search and personal/home assistants and speakers. That’s because these types of search results usually rely...
Do I Need a Website Redesign?
What parts of your website really matter to customers? Can I make do with what I have? Is it worth investing in a new website design? Is my website really affecting sales that much ? There are certain aspects of your web design that visitors absolutely care about and if they don’t get their needs met, they’re going to leave… almost immediately. There is no point in spending good marketing dollars driving people to your site if they are simply going to hit the back button...
3 Top Factors That Affect Bounce Rate on Your Website
Most business owners or marketers that track their website’s success have probably heard of a term called ‘bounce rate’. Bounce rate measures the percentage of visitors who clicked away from your website back to search or to another website right after they first landed on your website. When you have a high bounce rate and customers ‘click and go’, search engines begin to look at your content’s quality as questionable and your rankings can suffer. With this...
How To Pick A Winning Web Design Template
When it comes to picking a winning web design, there’s no one perfect template that will work for every business. But there are certain aspects of a web design that are essential in order for your business to succeed where it matters the most – conversions. Design features will change depending on whether you are working on a website or a landing page. Today, we are discussing websites. So, for a winning website design, consider the following: 1. Choose a Design that Speaks to Your...
5 Ways to Optimize Your Site Navigation for Better Conversions
You may not realize it, but your website navigation plays a huge role in the success of your website in converting visitors. And this doesn’t just apply to the navigation on your homepage. Nearly 50% of visitors who arrive at an internal page of your site use the navigation menu to adjust themselves. Your website navigation should give your visitors enough options to find what they’re looking for, but not too many that they get lost or overwhelmed. In this article, we will look at...
3 Critical Steps for Optimizing Your Responsive Website
Responsive design has come a long way since it started being
implemented as a popular form of web design to merge desktop and mobile
versions of a website into one, easily maintained design. And thanks to Google’s
mobile-friendly updates over the past year, it became more important than
ever to figure it out.
But while responsive design is the one of the best ways to create
a cohesive design across a myriad of devices, it also requires skillful
optimization in order to be effective...
Learning to Use CSS Attribute Selectors
CSS Attribute Selectors have been around since CSS2 and expanded as part of CSS3, compatible in all browsers excluding IE6. Even though they are not new, they continue to be overlooked and under used. Using CSS Attribute Selectors is good practice because you can: Target and style specific attributes / values without adding additional code to markup Maintain more semantic code Update style without needing to access markup With CSS Attribute Selectors it is possible to style specific...