Proven Tactics to Generate More Local Leads
As our world becomes increasingly digital, local businesses must adapt to new strategies to attract high-quality leads. Real estate agents, law offices, home services, and other businesses that rely on local customers often find lead generation challenging. However, with evolving digital tools and marketing techniques, there are now more effective ways than ever to connect with potential customers right in your community. Let's review proven tactics and strategies to help your business...
The Ultimate Guide for Enhancing Your Local SEO
Local SEO is a mighty tool for smaller-sized businesses that want to attract high-intent qualified leads, especially if they need to target people in their city, state, or region. The goal of local SEO is to increase a local business’s ranking positions in search results for a particular location. To simplify it, think of it like a laser beam focusing on a specific area rather than a flashlight spreading over a wide area. Like anything else related to SEO, it’s not an exact science...
Local Search Marketing Tactics to Boost Your Online Presence
When people search for a product or service online, they often use their city or zip code as part of the query. Local search marketing is a powerful digital marketing strategy that allows you to increase visibility in search engine results and attract more customers to your business. There are various ways you can improve your local search marketing and boost your online presence. From optimizing your website for local keywords to using social media to connect with potential customers, here...
How to Leverage “Near Me” Searches for Your Business
Many people use the search phrase near me when looking for restaurants, gas stations, apparel, and more in their area. This is because smartphone users are dropping location qualifiers e.g. ZIP codes and neighborhoods since they expect the results will be automatically relevant to their location due to GPS.
See how to optimize for near me searches to increase your presence in local search results!
1. Optimize Google Business Profile
For your business to appear properly in the local...
6 Types of Local SEO Content to Boost Rankings
While SEO can help boost your organic search rankings on a wider scale, it’s also important to factor in local search marketing. Local-specific content is vital for increasing traffic to businesses with one or many locations. Driving traffic to these pages, in turn, can lift your ranking positions on search results pages. At Sales & Marketing Technologies, we understand what creating local SEO content can do for generating leads and sales, so let’s discuss how to get your...
Top 5 Places to Get Reviews Other Than Google and Yelp
It’s no secret that online reviews are important for any business, and acquiring reviews and incorporating them into your overall digital marketing plan is essential. According to Brightlocal's 2020 Local Consumer Review Survey : 93% of consumers use the internet to find a local business 87% of consumers read online reviews for local businesses Only 48% of consumers would consider using a business with fewer than 4 stars It’s no wonder then that big review platforms such as Google...
Improve Local Search Marketing with Online Citations
Local search marketing often focuses on optimizing the website, but an area that’s often neglected is online citations. Citations are a critical ranking factor for local SEO because it helps search engines verify that your business is popular with local consumers. Getting more citations from trustworthy platforms, along with your other optimization efforts, will boost your local search rankings. Learn more about online citations and how to build them to improve your local search...
Local Link Building Tactics to Boost Local SEO
Local link building is essential for local search engine optimization SEO because it shows Google that your website is trustworthy and relevant to location-based searches. Local SEO is a powerful digital marketing strategy for businesses that want to attract and retain more local customers. When customers see your business on the first page of Google search results for geo-targeted keywords, they’re more likely to visit your site, contact your business, and purchase your product or...
5 Local SEO Tips to Increase Customer Traffic
Local search marketing is a subset of search engine optimization SEO that’s ideal for businesses that need to attract more customers in their city, state, or region. This is done by optimizing the business’s online presence to push their website to the top positions in Google search results for relevant geo-targeted keywords. When local customers see your business on the first page of Google search results, especially in the ‘local pack’ section, you’re much more...
How to Maintain a Quality and Trusted Google Business Listing
It’s not enough to simply set up a Google My Business listing; you also need to maintain your profile’s quality to build trust with customers. Problems often arise when businesses set it and forget it. However, if you don’t regularly maintain your Google business listing, you’re opening up your business to issues like incorrect information, hacking, false reviews, and more. Not only can your Google business listing build or break trust with customers, but it’s...
How to Optimize a Google My Business Listing for Local Search
Not only does your Google My Business GMB listing increase your chances of showing up in the Google Local 3-pack, but when your business is searched for by name, Google often shows a Knowledge Panel that displays detailed information about your company. These details are pulled directly from your GMB listing, as well as from information Google finds from other online sources and user-generated content like third-party reviews, Q&As, user-suggested information, etc.. But how can you...
How to Build Your Online Citations and Why It Matters
Online citations are defined as mentions of your business’s name, address and phone number on other websites such as YP, Yelp, and many other directories. A citation does not need to include a link to your website to be a key component of the ranking algorithms on search engines like Google and Bing. If everything else is equal, a business with a greater number of citations will have better search engine optimization and will most likely rank above a business with fewer citations...
Voice Search - What It Means for Local Businesses
The rise of virtual assistants such as Siri, Cortana and Alexa is changing the game when it comes to local search engine optimization with one little thing… your voice. If your business relies on local search traffic, this will definitely impact your strategy. What is Voice Search? Voice search is a growing trend that has really started to take off with widespread adoption of virtual assistants like Siri, Cortana, Google Assistant – all of whom perform web searches automatically if...
A Brief Look Into Local Search
While the algorithms and strategies behind local search can easily get complicated and messy, today will only be a brief look at local search and ways that we can use simple tactics to better our placement in Google’s Local Pack. As you may have recently seen, Google changed their Local Pack feature to now only include three instead of seven local results on a search page. For this reason, it is even more important to take a look at what you can do to improve your local search rankings...
4 Easy Steps for Local Search Optimization
According to Google, an estimated 73 percent of all online activity is related to local searches. Very often, customers turn to the Internet to learn more about local businesses and evaluate what companies they’d like to patronize. For local businesses, this information is key when they are thinking about their overall marketing plan. One way to begin to take advantage of these opportunities is by optimizing your Google local listing. These listings are featured prominently in local...
How Content Marketing Helps Local Businesses
In the competitive landscape of online marketing, your local business can still stand out and attract new customers with the use of creative, high-quality content. Having quality content has always been important for converting sales, but Google has become even more sophisticated over the years and now rewards content that is of real interest and value to customers. Creating good content, and sometimes forking out the cash to get it in front of your audience, can be extremely helpful for...
Local Centroids: How They Affect Local SEO
In the past, centroids, or central points of relevance, were determined by a specific location in a city, such as the town hall. Based on this type of city centroid, many local search-ranking variations could be explained by the distance from the centroid in certain searches. Businesses that were closer to the central hub appeared to experience a ranking advantage. In 2013, local search expert, Mike Blumenthal, updated his view of the centroid with his definition of industry centroids. "If you...
Local SEO: Tips for Getting Found
A few weeks ago, we posted an infographic about local SEO and how it can help get you better placement in search results, including Google’s local search results pack. In this article, we will share some tips on why and how to set your website and marketing plan up to dominate local SEO.
Google+ Local
Setting up your Google+ Local page is one of the most important citations your business can have in order to appear in Google results. Be sure to use the NAP Name/Address/Phone...
Finding New Customers With Local SEO
Local businesses, or businesses that have a physical storefront, require a special emphasis on local SEO in order to be found online. Unlike their ecommerce counterparts, these local businesses such as dentists, mechanics, flower shops, etc., can use their locations to their advantage in search engines like Google. By following our guide to local SEO your business can have its own Knowledge Panel, Google Map Pin, and get placed in the local pack results for search. Here’s an example...
Tips for Local Marketing
For many businesses, local marketing can be the key difference between success and failure. Many people are turning to search engines to look in their local market - with Google research showing that approximately 20% of queries from desktop computers have local intent, as well as half of local queries. How can you utilize local marketing to grow your business? Three simple tips to get started are: Make sure that your profile is completely filled out with Google+. You should verify your page...