How to Create an E-commerce Site That Sells
A well-designed site can be the difference between high conversion rates and abandoned shopping carts for e-commerce businesses. Whether you're launching a new endeavor or looking to optimize an existing site, understanding web development principles tailored for e-commerce can significantly boost your sales. Implement these essential strategies to create a website that attracts visitors and, most importantly, converts them into loyal customers. 1. User-Friendly Navigation A frictionless user...
Tips to Keep Visitors on Your Website for Longer
Getting visitors to your website is only half the battle — you need them to stick around to boost conversion rates and achieve your business goals. Here are some tactics to increase the time visitors spend on your website, ensuring they're more likely to convert into leads and customers. 1. Provide Quality, Scannable Content Top-notch content is vital to any successful website. Whether it's landing pages, blog posts, articles, videos, infographics, or podcasts, ensure that your content...
A Website Checklist to Increase Conversion Rates
Websites play a crucial role across industries because they're often one of the first introductions prospects will have with your business and determine whether your products and/or services are right for them. However, simply having a website isn't enough; it must be strategically designed and optimized to drive conversions. Here's a checklist of essential strategies to enhance your website performance and boost conversion rates. 1. User Experience Enhancement In an era of shortened attention...
Web Development Tips for a Successful Website Launch or Redesign
Successfully launching a new website or redesign requires a solid web development foundation, from research and planning to coding and design. However, it can be easy to overlook details when a project deadline is fast approaching and things need to get done now. Here are the most important web development tips your team should follow for any major website project to ensure stellar results. 14 Web Development Tips for a Great Launch Proper web development is crucial for any business to...
Anatomy of a High-Converting Landing Page
Landing pages play an important role in any digital marketing campaign as they're designed to convert visitors into leads or customers. But what makes a landing page truly effective? In this article, we'll break down the anatomy of a high-converting landing page and give you tips on how to create one for your business. 1. Headline The headline is the first thing visitors see when they land on your page. It should be clear, concise, and attention-grabbing while aligning with the ad or email...
What Every Business Website Needs to Drive Conversions
From small startups to global enterprises, all businesses require a website to attract customers. While the design will certainly vary from one to the next, every business website needs several things to drive conversions e.g. purchases, form submissions, and signups. Here are seven must-haves your business website needs to improve your online presence and convert visitors into customers : 1. Clear Call-to-Action CTA Buttons One of the first things people notice about any website is its CTA...
About Page Writing Guidelines to Engage Readers
Your About page is usually where people go to learn more. It’s essential that this page explains who you are, what your business is about, and everything else customers may need to know. Some companies even take this opportunity to inject some personality into their website to capture their brand. Here are some guidelines for writing your About Us page, and how it can engage your readers. How to Craft an Engaging About Page Having a strong About Us page is important for quite a few...
5 Tips to Boost Landing Page Conversion Rates
Driving customers to your site is only half the battle. Once they’re there, you want to convert these visitors into leads. How can this be done? Thankfully, we have a few tricks up our sleeves that will help you to boost your landing page conversion rates and get those leads you’ve been hoping for. Add Compelling CTAs Having the right call-to-action CTA is key for your landing pages. You want to ensure you have enough without being overwhelming, and also make them relevant to...
5 Ideas to Upgrade Your About Page
If there’s something you may be overlooking on your website, it’s probably your About Us page. When you’re running a business, it's easy to focus more on your customers rather than yourself. However, many potential customers could be going to your company's about page to get a better understanding of who you are. Is that page helping you put your best foot forward currently? Here are some ideas to upgrade your about page so that appeals to your target audience, driving more...
Make More Sales By Improving Your Website's Internal Search
Improving your website’s internal search function not only enhances user experience, but also helps your business make more sales. Many e-commerce and B2B companies, however, overlook their internal search in their digital marketing strategy, resulting in missed conversions. See why internal search is essential for any business and ways to turn it into a sales generator. Why Internal Search is Important Few things are more frustrating for users than a website’s internal search that...
What is Web Accessibility? 4 Principles of Accessibility
At its core, web accessibility is the practice of making sites usable by as many people as possible. This includes people with disabilities as well as other groups like mobile device users, people with slow network speed, etc. Accessibility is the ethical thing to do when developing and designing your site. Additionally, it’s part of the law in some countries so it might be unavoidable for you. Here are the most important things you should know about web accessibility to help you have a...
What Does a Business Website Absolutely Need?
There’s a lot to think about when creating or updating a website, but there are certain things a business website absolutely needs to be effective and worth the investment. While web design is important, a successful website will have solid web development too. It’s imperative that your business website is built in a way that will enhance your brand’s image and move prospects through your sales funnel. Discover the must-have elements that every business website needs to...
Cybersecurity: Protecting Your Website from Hacks
Websites have become essential for business but being online-based places them at a higher risk of a cyber attack. A hacked website can lead to financial fraud, data breaches, or downtime which is why taking cybersecurity measures is crucial for website protection. Check out Sales & Marketing Technologies’ cybersecurity tips for websites so you can better protect your customers, employees, and business operations from hackers. Hacking Statistics Having an unprotected website is one...
How to Improve Website Usability
Website usability is key to keeping visitors on the page so they’re more likely to take further action, but there are many different factors that can increase bounce rates like a busy design and slow loading speeds. Here are six considerations that can improve your website usability to make it easier to achieve your digital marketing goals.
1. Navigation
Multi-level dropdown menus and sidebars can make it difficult for visitors to navigate the website, especially on mobile since...
7 Best Web Development Practices to Prevent Project Setbacks
In a perfect world, every new web development project would progress without a glitch but in real life, things happen and plans get derailed. Fortunately, there are steps that you can take from the start of your project and all through the development process to help avoid setbacks. By following these seven best web development practices, your project will move forward more smoothly. 1. Determine your objective. Eager developers can jump into writing code but without a plan and clear...
Why Page Speed Matters for Search Engine Optimization
The web is moving faster than ever – literally, according to
Google.
Google announced that it would be releasing its official
Google Speed Update back in July 2018, and since then they’ve seen some drastic
changes. After Google gave site owners notice of the update in January of 2018,
Google saw that that the slowest one-third of traffic had performance metrics
improve by 15% to 20% in 2018. In contrast, it saw zero improvements in 2017.
That’s a pretty vast...
Google is Requiring Websites to Switch to HTTPS or Show Up as Non-Secure
If your website collects sensitive visitor information such as passwords, credit card information, or other personal data – be warned. Earlier this year, Google made changes that started to mark websites without HTTPS as non-secure on Google Chrome, Google’s own web browser that has 59.38% of the browser market share. That’s way above the second highest used browser, Safari, with only 14.88% market share. If you haven’t already made the switch to HTTPS and purchased an...
How to Enhance Your Website’s User Experience to Get More Leads
There are many ways that websites unintentionally make things difficult for visitors – poor navigation, pop-ups, no clear calls-to-action, and cumbersome checkout processes. A website is meant to inform, entertain, and provide a product or service. In order to do those things, you have to provide a good user experience UX. Bad UX causes visitors to bounce directly off your website, which negatively impacts your search engine results. In addition, you can forget return visitors or...
Is Your Website ADA Compliant? Why You Need to Know
Please note: We are digital marketers, not attorneys. Therefore, this article is not legal advice. If you need legal advice, you should speak with a lawyer. More and more, we’ve been hearing about businesses that have been threatened with a lawsuit for having a website that was allegedly not ADA compliant. In some cases, these lawsuits are nothing more than a shakedown for cash. They allege that the website is not fully accessible to disabled users and that they’d be willing to...
There Is No Free Lunch (The Real Cost of Open Source Software)
If you have WordPress, you better keep reading… Equifax Inc. just had their second massive security breach in four years, and according to the Apache Foundation it all stems from one main issue… …Open source software. Well, to be exact, it was the consumer credit reporting agency’s failure to install patches to Apache Struts – an open source framework used to build Java web applications. In a statement released Thursday Sept. 14, the foundation said a...