Tools of the Trade — What the Top Sales Professionals Use
Whether you’re a business owner aiming to increase sales or a sales professional seeking ways to boost productivity and improve your numbers, using the right tools can have a major impact on your success. While there are numerous tools that fall under each of the categories we'll discuss in this article, this will give you a solid starting point to find what works best for you. 1. CRM Software Customer relationship management CRM software remains essential for sales reps. Platforms like...
Grow Your Business with an Online Education Center
Did you know that 77% of companies use eLearning to enhance workflows and employee skills? According to G2, a software review platform, businesses with online learning tools and strategies saw income and retention rates increase by 42% and 25-60%, respectively. See how an online education center can effectively grow your business and boost employee engagement! The Power of eLearning Employee training and development are essential for the success of any organization. Not only does it improve...
Year-End Marketing Review: Setting the Stage for a Successful New Year
As we bid farewell to another year, now is the perfect time to reflect on the marketing triumphs and lessons learned over the past twelve months. In July, we shared mid-year marketing review tips to help you navigate the marketing landscape. Let's wrap up the year by exploring the essential components of a year-end marketing review to help set the stage for a successful new year. Celebrate Your Wins First and foremost, take a moment to celebrate your successes. Whether it's achieving...
How to Create a Seamless Customer Experience That Builds Brand Loyalty
In an era where customers have endless options and high expectations, businesses need to go above and beyond to meet their needs. A seamless customer experience CX is crucial for ensuring that every touchpoint, from the initial interaction to post-purchase support, is smooth and hassle-free. Whether you're a small business or a global enterprise, a fine-tuned CX requires a strategic approach and careful attention to detail. By understanding your customers and implementing effective strategies...
Create B2B Buyer Personas for a Stronger Marketing Strategy
Buyer personas are crucial for building a B2B marketing strategy because they allow you to understand, reach, and engage your target audience. Personas can help your business in various ways, from developing content that resonates with your ideal buyer to setting up targeted pay-per-click PPC advertising campaigns. Here’s what you need to know about buyer personas and important elements to include in yours to provide the most benefit to your B2B marketing strategy. What is a Buyer...
Ways to Increase the Perceived Value of Your Brand
Creating ‘perceived value’ for your brand is essential to its success, however, that’s easier said than done. Perceived value isn’t just about the price — it’s your brand’s ability to satisfy customers’ needs. You can do this by demonstrating to customers the most valuable, tangible benefits your brand offers and highlight those benefits in your sales and marketing. Explore the different ways you can increase the perceived value of you brand to...
How to Get Case Studies for Your Business
Are you looking to showcase your business's success and attract new clients? One effective way to do that is by utilizing case studies. Case studies are persuasive pieces of content because they provide real-life examples of how your products or services have helped clients achieve their goals. In this guide, we'll walk you through the process of getting case studies for your business, as well as ways to leverage it in your marketing. Let's get started! 1. Identify Your Ideal Client Before...
Mid-Year Marketing Review: Tips for a Successful Audit
With half of the year behind us, now is the perfect time to take a step back and evaluate the effectiveness of your marketing strategies. Are you on track to reach your marketing goals? Or do you need to make some adjustments to ensure a successful second half of the year? A marketing audit allows you to analyze your strategies, measure your success, identify areas of improvement, and make data-driven decisions to optimize your campaigns. Follow these tips for conducting a mid-year marketing...
11 Summer Marketing Ideas to Generate More Business
Summer is here, and with it comes the perfect opportunity to heat up your marketing strategies. Are you looking for ways to attract more customers and boost your sales during the summer months? Look no further, as we've got you covered with some creative summer marketing ideas to help you make the most of the season! Whether you're a small business owner or a marketing professional, it's important to keep your marketing strategies fresh and up-to-date. In this article, we'll share some...
How to Find Out What Your Customers Really Think
Understanding what your customers think — and how they feel — is one of the most important steps to any thriving business. It informs product development, marketing campaigns, and customer service initiatives. But how do you find out what your customers really think? Here's a guide to getting started: 1. Take Surveys and Polls Surveys and polls are one of the best ways to understand what your customers really think about you or specific topics related to it. There are a variety of...
Top Branding Essentials for Marketing Success
In order to build a marketing system that attracts and retains customers, you have to start with a strong brand foundation. After all, branding can be the deciding factor in whether customers choose to do business with you. So how can you use branding to your advantage? We’ll discuss how a clear brand identity can benefit your business and what to do to implement it in your marketing. Why Consistent Branding is Key When you think of popular brands like McDonald’s, Apple, or Nike...
3 Offline Strategies That Drive Online Success
Digital marketing is essential to making your business successful in this digital age, but that doesn’t mean that offline marketing can’t still have an impact. Whether you consider yourself more of a "people person" or simply want to expand your marketing, here are some of the offline marketing strategies you can leverage to boost your offline and online success. 1. Speak at Events Don't underestimate the power of public speaking. Sharing your expertise with your target audience is...
Strategies to Avoid Summer Sales Slump
With school out and people going on vacation, many businesses experience a summer sales slump, but there are ways to avoid the slowdown. Preparing your pipeline in advance and continuing sales-generating activities throughout the summer months are vital. Here are eight sales strategies to beat the dreaded summer slump: 1. Review and Adjust KPIs Sales managers should plan ahead for the summer quarter by adjusting key performance indicators KPIs, such as the number of referrals, the number of...
Post-Holiday Marketing Tips to Spike Your Sales
The post-holiday season offers many opportunities to spike sales as many people during this time of year are looking to spend their gift cards, get ready for the new year, or simply treat themselves for making it through the holidays. How can your business capitalize during the after-Christmas boom? Take a look at what you can offer, for starters, especially if it’s something not limited by the time of year. Here are a few marketing ideas! Offer New Year’s Deals Though one holiday...
Ways to Turn Prospects into Loyal Customers
Guiding prospects into becoming loyal customers is vital for sustainable growth, but you can’t rely on chance for this to happen — you need a strategy. While it’s unlikely that every prospect will become a customer, it’s crucial to find ways to increase your conversion and retention rates. Let’s take a look at steps you can take to turn prospects into customers, as well as build customer loyalty for more repeat business. Understand Your Prospects If you...
How to Create a Great Company Culture
Regardless of your industry or business size, having a great company culture is crucial for attracting and retaining talent as well as making your brand more attractive to customers, clients, investors, etc. Company culture is an intangible asset that many of the biggest brands accredit to their success. Why is culture so important to a business? Here is a simple way to frame it. The stronger the culture, the less corporate process a company needs. When the culture is strong, you can trust...
Online Shopping Trends of U.S. Consumers
A recent Google study on global shoppers found that 81% shopped in the past week in an average of seven categories. The study focused on four international markets - the United States, Great Britain, Brazil, and India. In this article, we’ll examine the study’s insights on U.S. online shopping trends to see what motivates shoppers in our home country and what e-commerce sites can do to attract them.
Mature E-Commerce Model
Google states, American consumers represent one of...
Crisis Communication Checklist for Businesses
Plan for the worse and hope for the best - but are you leaving out the planning part? Your business is too important not to be prepared for the worst like a natural disaster, financial turmoil, or more recently, coronavirus disease 2019 aka COVID-19. Here is a checklist for a crisis communication plan to protect your business or minimize damage from unforeseeable crises. 1. Assess Before you can create a crisis communication plan, you’ll need to conduct a business analysis and risk...
How to Increase Customer Loyalty Through Consistency
Although inbound digital marketing helps attract customers, what makes customers loyal to a business is exceptional customer service. Some businesses get so caught up in trying to acquire new customers that they lose focus on the customers they already have, which can end up costing them. According to Harvard Business Review, investing in new customers is between 5 and 25 times more expensive than retaining existing ones. So, what can a business do to make customers happy and stick around?...
5 Ways to Grow Your Business Past the $1 Million Mark
It is a happy day when you cross over the $1,000,000 mark. If you haven’t yet reached that milestone in your business you might be wondering what it will take to hit the mark. The reality is at each stage of business growth you need to prepare for the next stage. Here are 5 things you would be wise to do today to get past the $1,000,000 mark... 1. Set aside a consistent marketing budget We’ve all heard the expression – It takes money to make money. While marketing may seem...