Google Drops Third-Party Cookies Phaseout: Emphasizes User Control
In a major policy shift, Google has announced it will no longer phase out third-party cookies in its Chrome browser. Instead, the company is focusing on enhancing user choice and control over web browsing privacy. Here's an overview of this recent development and how it may affect users and advertisers so your business can better prepare its digital marketing for the changes. A Change in Strategy Google has been working towards eliminating third-party cookies for years, but various challenges...
Proven Tactics to Generate More Local Leads
As our world becomes increasingly digital, local businesses must adapt to new strategies to attract high-quality leads. Real estate agents, law offices, home services, and other businesses that rely on local customers often find lead generation challenging. However, with evolving digital tools and marketing techniques, there are now more effective ways than ever to connect with potential customers right in your community. Let's review proven tactics and strategies to help your business...
Turning Your Book Into Clients with a Book Funnel
You don't have to be a New York Times bestseller to benefit from publishing a book. For business owners and thought leaders, a book can help them establish authority, share valuable insights, and ultimately attract new clients. However, you need a strategic approach to turn readers into clients. Enter the book funnel. Discover what a book funnel is, how it can attract leads and clients, and the essential components you need to create an effective one. Book Funnel Overview A book funnel is a...
The Ultimate Guide for Enhancing Your Local SEO
Local SEO is a mighty tool for smaller-sized businesses that want to attract high-intent qualified leads, especially if they need to target people in their city, state, or region. The goal of local SEO is to increase a local business’s ranking positions in search results for a particular location. To simplify it, think of it like a laser beam focusing on a specific area rather than a flashlight spreading over a wide area. Like anything else related to SEO, it’s not an exact science...
Unique Tactics to Optimize Your PPC Campaigns
Like other facets of digital marketing, pay-per-click PPC advertising has grown increasingly competitive as consumer attention becomes more scarce. Creative thinking and innovative strategies are crucial to ensuring your campaigns drive traffic, generate leads, and increase sales. Shake up your PPC campaigns with these unique tactics to improve performance and maximize your return on investment ROI. 1. Leverage Audience Exclusions While targeting the right audience is essential, excluding...