How to Optimize Your E-Commerce Website for Holiday Traffic
For many e-commerce businesses, the holiday season is a prime time to entice new customers to buy gifts and take advantage of seasonal deals. However, this surge in traffic can cause its own issues, and if your site isn't prepared to handle this sudden influx of visitors, then you may lose out on sales. Optimizing your e-commerce site for the holidays is crucial to drawing in more customers, so here are some ways you can ensure your website is at its best during this busy season. Enhance...
3 Tips for Improving Bounce Rate and Conversions
Tracking a website's performance is a must for any business, and knowing your "bounce rate" is also key for gauging interactions on your site. This metric tracks the percentage of visitors who come to your page and leave without any further interaction, which can hurt your rankings and reduce conversions. A high bounce rate can be a sign that you need to improve user engagement or the quality of your content. In 2024, with higher user expectations and evolving SEO metrics, improving your...
Google’s Ranking Philosophy
Google’s Three Core Ranking Philosophies: A 2024 Update Back in 2008, Amit Singhal, a Google Fellow in charge of the ranking team at Google, wrote about the company’s three core ranking philosophies. However, technology has advanced quite a bit in the past 16 years, so there are new things to take into account when considering this advice. Google has always emphasized delivering the most relevant information to searchers, yet these core philosophies have remained the same: Best...