The Importance of a Good Hosting Company During Website Launch
When you're ready to launch a new website, it is easy to forget the little things, like search engine rankings. Enamored by the glitz of a fresh looking website and new images, often redirects are overlooked and the old site is just forgotten. However, Google does not forget so easily; unless properly told so. Why Use Redirects Your old website and Digital marketing efforts worked hard to climb up the rankings, slipping past competitors and nestling on the first page. Often the old...
Website Asset Rather Than Expense
Updated: Feb. 2015 There seems to be a misconception by many businesses that a website is an expense. Of course this is true to the extent that a properly built and marketed website costs a decent amount of money, but so does a new building to facilitate your employees and day-to-day business. As a CEO or business owner, it is easy to see why a building, the equipment used, and your brand name and logo are assets to your business, but a properly optimized business website is now just as...
What exactly is a PING and how do I do it?
A Ping is a basic internet program that allows one to verify that a certain IP address exists and can accept requests. Pinging acts as a notifier to search engines that you have updated your RSS feed on your site. Once a search engine receives the ping they will typically schedule an immediate refresh of your feed so they have the latest content. This is the easiest way to get your blog or RSS feed indexed by the search engines. There are two easy methods to ping a search engine. You can use...
Benefits of RSS
What is RSS?
RSS, also known as Really Simple Syndication, Rich Site Summary or RDF Site Summary, is an XML-based format for distributing links to content on your web site that you would like others to use. Each area of your site that features a changing list of information should have a corresponding RSS feed.
Current State of RSS
RSS users can be lumped into two types of buckets, "Aware" and "Unaware". Aware RSS users are knowingly using RSS. Unaware RSS users enjoy the benefits of...