Top 5 Things to Look for When Gathering Customer Intelligence
When was the last time you talked to one of your customers?
Asking and listening to what your customers say can
give you invaluable insights into their pain points, needs, and the exact language they use to discuss your product or service.
Once you gain their feedback, you can use it to market your
business better by utilizing copy that makes it feel like you’re reading their
minds. But at the end of the day, all these tactics revolve around one thing:
giving your...
The Importance of Copywriting
Sales Managers know this fact: The best 20% of salespeople generate 80% of the sales. The same fact holds true for your marketing materials, which should be looked at as salesmanship in print and/or digital form. Great copy can increase your response many times over. This isn’t so easy in this era when business decision makers and consumers are bombarded by non-stop advertising from every direction. Your copy has to grab attention, bypass filters, keep it lively and persuade your...
How to Use Postcards to Market Your Business
We talk a lot about digital marketing trends and tips in this blog, but some offline methods of marketing are still effective, even if they don’t get the lion's share of media attention these days. One of these methods is utilizing postcards. Postcards are a simple and effective direct marketing tool that can be a charming and inventive way to market your business. Here are a few ways how to and why you could use postcards in your next direct marketing campaign. Why Use Postcards to...
Google Analytics iPhone app. What's in it for you?
It’s official. Google Analytics has released an easy way to keep track of all your important statistics on the go. The Analytics app lets you check out all of your favorite features, including real time statistics, from the comfort of your Smartphone. In addition, this app can be used to see user behaviors, acquisitions, conversions and more. For years, I’ve relied on third party apps which have always been clunky, slow and generally not a pleasure to navigate through. Being in the...
When to Stop Fighting: How to Have a Great Company Culture
Having a truly open company culture can be very challenging these days. It seems like the more "social networked" we become the more employees are aware of what is going on inside the company they work for. You can't stop the spread of technology. With that increased knowledge comes the desire to participate in decisions made within the company. Like all companies, with serious decisions comes serious debate. Sometimes, there may be heated, passionate debates about what action should be taken...
Google is 10 and We get the Gifts
Currently Google is the largest search engine in world and one of the most visited sites on the Internet, its stock is currently trading at $400.52 Sept 30th 2008 and it’s name has become synonymous for a web search Google it but it hasn't always been that way. In celebration of its 10th anniversary Google opened up its archives to the world. I'm not sure if this is something they plan on keeping up or if it's something their going to take down after the celebration. So take a look at...
Microsoft's Vista armor starting to fade
HP recently ran an article which hinted that it was developing a software package that had the ability to bypass a portion of the Windows Vista Security. HP might not be the first, but should be noted as a major player in the game. How does this affect your experience? First it shows that it is possible to circumvent the all powerful security features Microsoft is so proud of. If hackers have not already found a way, HP’s tremendous resources will surely be reverse engineered and used...