Lots of companies give salespeople dollar goals to hit. While that is certainly one way to do it, in some cases it can be counter productive. After years of trying different sales goals, we finally found an approach that got better results across the board. Here is what we did... 1. We separated marketing goals from sales goals. We gave each team their own goals where they are totally accountable. 2. We gave our marketing team a goal of X number of inbound sales leads to generate per week. We...
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