5 Tips to Boost Landing Page Conversion Rates

 

Driving customers to your site is only half the battle. Once they’re there, you want to convert these visitors into leads. How can this be done? Thankfully, we have a few tricks up our sleeves that will help you to boost your landing page conversion rates and get those leads you’ve been hoping for.

Having the right call-to-action (CTA) is key for your landing pages. You want to ensure you have enough without being overwhelming, and also make them relevant to where you place them. Most websites have contact forms, buttons to subscribe to their email list, and even promotional offers to upsell. Think about what your business, in particular, may need to draw visitors to act on, and add these CTAs where they’ll count.

Many people visit websites on their smartphones, these days. If your landing pages aren’t mobile-friendly, it’s likely driving away customers. Double-check that your landing page performs well on mobile, both from an aesthetic and functional perspective. Test the site on multiple devices so that everything looks correct for potential customers.

Website design has come a long way since the early days of the internet. Nowadays, it’s vital that your site has a clear and cohesive vision to stand out. The visuals (e.g. graphics, images, videos) should be visually appealing and serve a purpose while complementing your brand. Use visuals thoughtfully on the landing page to enhance your audience’s experience, not distract or overwhelm them.

Though our patience was tested in the days of broadband, people have come to expect speed in their loading times throughout the years. Don’t dissuade leads by making them wait to see what your landing page has to offer. Frequently checking your page’s load speed is more crucial than you know. When you’re developing pages, use a tool like Google's PageSpeed Insights to monitor performance and get improvement suggestions.

While this may seem like a given, you always have to take your target audience into account. Who are you speaking to? What do they want? What problems are they coming to you to solve? Many websites use their landing pages as an opportunity to get creative, all while considering these questions. Maybe you want to be a bit quirky like Discord, or more straightforward like PayPal. Whatever your bread and butter may be, let your audience know you’re there for them.

Your landing pages are an opportunity to showcase what you offer and what sets you apart from the competition. Take your conversion rates to the next level by optimizing your pages with digital marketing best practices, such as a mobile-friendly design, compelling CTAs, thoughtful visuals, and more.