Building beautiful, functional and engaging landing pages is
one of the most important parts of a successful online marketing campaign. Any
savvy marketer knows that once you've done all that hard work to get visitors
to your website, the next big step is to convert them into leads for your
business. You can’t do that without an optimized landing page.
So what exactly is a landing page?
A landing page is a
web page that allows you to capture a visitor's information through a
lead-capture form.
There are a few different purposes for landing pages. DigitalMarketer describes
three main types:
- Squeeze
Page - Choose this landing page type to generate leads.
- Long
Form Sales Letter - Choose this landing page type to
sell products and services with the written word.
- Video
Sales Letter - Choose this landing page type to sell products and
services with video.
But no matter which landing page type is right for your campaign; you’re going
to need a way to create your landing page. MarketingSherpa's Landing Page
Handbook cites that the number one reason businesses don't use
landing pages is because “their marketing
department doesn't know how to set them up or they are too overloaded.”
That’s where products such as ClickFunnels and LeadPages
come in.
What is LeadPages?
LeadPages is a landing page builder that allows you to
collect email subscribers easily. This is actually the primary function of
LeadPages.
If you’re looking for high-converting templates for lead magnets, landing
pages, sales pages, webinars, and more – with the intention of building your
email list, LeadPages is a great option for you.
What is ClickFunnels?
ClickFunnels is harder to sum up because it really does so
much. With ClickFunnels, you’re able to create not just landing pages but
marketing funnels that will boost your conversions. A funnel created through
this product might look similar to this:
The focus of ClickFunnels is to help you create an entire
high-converting sales funnel that makes money.
What is the
Difference?
Both of these products can help you easily create beautiful
landing pages, but if you’re thinking about boosting backend sales instead of
just building a list, you might want to take a harder look at ClickFunnels.
The way you use ClickFunnels is different to LeadPages. Instead of creating
just a landing page, like you do with LeadPages, you create a funnel. And it’s
easier than it sounds. For example a simple funnel could be a lead capture page
and a thank you page. With LeadPages you would have to create two separate
pages. With ClickFunnels you create a funnel and then both pages sit inside of
that one funnel. It helps keep your campaigns organized and helps you visualize
the steps your customer would go through.
Conclusion
Here at Sales & Marketing Technologies, we use ClickFunnels for different our campaigns and projects.
If you only need a Squeeze Page, you might be fine with just using LeadPages,
but if you’re building out a funnel that generates leads, builds trust, and
converts more customers, ClickFunnels might work better for you.
If you’re not sure which one to use, or need help with your marketing, call us
today at (407) 682-2222 or use the contact form below.