In a news
release made on November 7, 2017, Facebook announced that its newest Messenger
Platform 2.2 would offer new and exciting features that work to build engagement
with customers.
Facebook Customer
Chat Plugin Release
One of the most exciting features released in this update is
the ability to extend your Facebook Messenger experience to your business’
website.
“With customer chat plugin, people can chat with businesses
on their websites and in Messenger (across web, mobile or tablet) and
transition back and forth seamlessly without losing the conversation’s history
and context. This makes it easier for customers to continue the conversation
with a business whenever and wherever it’s most convenient for them.” –
Facebook
Unfortunately, the chat plugin is still in beta testing
right now. You can however, apply to
Facebook’s waitlist and you’ll be notified when the Customer Chat plugin is
available for you.
What Does This Mean
For Your Business?
With the new chat plugin, you’ll be able to help walk
potential customers through the sales process and/or answer questions about
your products, services, shipping details, and more on your website as well as
continue that conversation seamlessly on Facebook if the customer needs to cut
the conversation on your website short.
via Search Engine Journal
You can also follow up to ensure they’re happy with their
purchase and provide additional customer service down the line.
This application is also a great opportunity for businesses
that utilize chatbots. Chatbots are software programs developed to simulate
intelligent conversation through written or spoken text. So instead of you
having to carry on hundreds or thousands of chat sessions, the chatbot does
most of the work for you.
[BONUS: How to Boost Sales with Facebook Messenger
& Chatbots]
Having this type of communication channel right on your
website is a great way to convert more prospects and raise the ROI of your
website visits.
If you’re interested in learning more about utilizing social
media or Facebook Messenger to boost your sales, give us a call at 407-682-2222
to speak with one of our expert digital marketers.