For those of you who heeded our warning about getting a
responsive website back in April 2015, you don’t need to fear. However, if you
are still operating with a website that is not mobile-friendly, Google
has announced it will be making another shift to strengthen their
mobile-friendly ranking signals again; which means your website could drop
farther down the mobile search results than ever before solely based on this
ranking factor.
While the initial data after what most marketers were
referring to as “Mobilegeddon,” which took place on April 22, 2015, wasn’t as
strong of a change as initially expected, things are about to heat up according
to Google. According to the Google announcement, “…beginning in May, we’ll
start rolling out an update to mobile search results that increases the effect
of the ranking signal to help our users find even more pages that are relevant
and mobile-friendly.”
Why You Should Have A
Responsive Design Anyway…
“Mobile devices — smartphones in particular — dominate
digital media time (60 percent vs. 40 percent for the PC),” according to Search
Engine Land. With this in mind, it is even more essential for a business to
have their website be responsive and compatible for any device, beyond the
threat of Google rankings.
Responsive design is an approach to web design aimed at
providing an optimal viewing and interactive web experience that is easy to
read, navigate, and designed to work across a wide range of devices (PC’s, MAC,
iPad, iPhone, and all other cell phones).
Websites that are optimized with responsive design
technology offer a richer user experience by automatically resizing site menus,
navigation, content, images, and much more. Pages are professionally screen-formatted
to display with user experience in mind for every device they might be using.
If you have questions about responsive design, are unsure if
your website passes the mobile-friendly standards, or about the Google ranking
impact it could have for you, contact Sales & Marketing Technologies today
for more information.