Building a community around your business can be
challenging, but the payoffs can be astounding. Research has shown that
customers in communities spend 19% more than customers who aren’t in
communities.
That’s a big jump.
One of the most challenging parts of building a community is
getting people to notice, and then actually participate in what you do there. There
is a lot of effort that goes into building a community around your brand. It’s
creating content, being present on social media, and going out into your
community. And if you do it just because everyone else is, you’ll fall flat. When you’re serious
about community building, it forces you to identify your goals and put a solid
purpose behind your efforts.
We really liked this infographic made by Mack Web that shows
the steps it takes to build a community around your business:
While the steps may look differently for every business, it’s important to realize
that deciding to build a community around your business requires a team effort.
Everything from your content marketing plan, to your social media managing, and
even all the way to how you plan your business goals are affected by the
decision to build that community.
Building and
growing that community base around your business can be done with a good
investment in strategy, content, outreach, and a lot of hard work.
If you are interested in some training for your team on how to build a community around your business, DigitalMarketer offers a great DYI course on the subject...
Social
& Community Mastery
Or as always, you can call SMT for more information at 407-682-2222.