Video continues to be on the rise – both in usage and as a
marketing tool.
In fact, according to Tubular Insights, “The number of people
watching videos online only continues to grow, with video predicted to make up
to 80% of all global traffic by 2019.”
LinkedIn has decided to join the other social media giants
like Facebook, Instagram, Twitter and Snapchat in the video advertising space. Their new video sponsored content
option are placed in the LinkedIn news feed as a standalone post. These
posts feature a prominent call-to-action button – giving you the opportunity to
capture leads at any point throughout the video.
The video for sponsored content can be targeted by all the
same targeting options – job title, seniority, company name, industry, skills,
and more.
The performance of these ads can be measured using insights
and breakdowns based on:
- Who’s watching the ads
- Who’s engaging with the ads
- Who’s converting
The insights will also show the number of leads, sign-ups,
website visits, and other actions generated by the video ad.
More Video on
LinkedIn
In addition to the new video ad format, LinkedIn has also
introduced the ability to showcase video on your company page. LinkedIn notes
that a company page video is 5x more likely to generate conversation – compared
to other types of content.
We’ve seen video perform this way for a while now.
According to Wyzowl, “When video and text are both
available on the same page, 72% of consumers prefer video to learn about a
product or service.”
This can make a huge difference on a platform such as LinkedIn,
where many of the users are searching for business-related content – second
only to email.
The time to start using video on LinkedIn is NOW! Video
marketing is taking over, but on LinkedIn there is still the opportunity to
stand out amongst the crowd with video.
If you’re interested in learning more about
video marketing, call Sales & Marketing Technologies today at (407)
682-2222 for a free strategy session on how video marketing could work for your
business.