Over the years, Pay-Per-Click advertising (PPC) had developed a negative reputation. People claim it is too expensive, or generates little results. However, if used correctly, PPC advertising is a way for your company to get instant exposure to new clients and revenue opportunities. I have found it’s the mismanagement of the PPC campaign, rather than the product itself, that has led to poor reviews.
When used properly, PPC advertising is a way to get your businesses name on the front of the search engines for the terms you want. It is much more reliable than organic results in that you can determine what day of the week and time of day you want your ad to appear. Sure the cost per click may be high, but if you are targeting the right keywords to the right people at the right time, your ad is in a position to be a highly successful.
For example, July 4th falls on a Friday this year. As a result, there will be July 4th themed celebrations on Thurs – Sun of this week. Across the US, a fixture in these celebrations is alcohol. Unfortunately, a negative result of this long weekend will be DUIs. The police are out to protect and serve their communities, especially from drunk drivers. DUI arrests spike dramatically over extended holiday weekends.
As a DUI attorney, your job is to help and guide people who have been arrested for a DUI get through this emotional time in their life. As a DUI lawyer, PPC ads are a great way to get your name at the front of the search engines to promote your legal counsel. Although the cost per click may be as much as $100, the legal fees for a DUI generally fall between $3,500 to $10,000.
Sales & Marketing Technologies is a web marketing company helping clients throughout the US. We can help plan, setup and manage your next Pay-Per-Click campaign. For more information about our PPC services, please give us a call at (407) 682-2222.