The Power of Retargeting Campaigns: Converting Holiday Shoppers

The holiday season is a big boom for many retailers, and competition between brands becomes even more fierce as they vie for the attention of seasonal shoppers. Attracting new customers is crucial during this season, and research shows that utilizing retargeting campaigns can help drive conversions from already interested visitors. This marketing strategy can boost sales, capture lost opportunities, and even build stronger relationships with existing customers. Let's take a look at how retargeting works and why you should add it to your holiday marketing campaign.

 

What exactly is retargeting? Well, it's a type of digital advertising that helps businesses reconnect with site visitors who left without purchasing. These potential customers may have shown an interest in your brand or products, but they need that extra nudge to complete checkout. Retargeting works through personalized ads to keep your business top-of-mind while they browse online, to remind them of what they left behind while creating a sense of urgency to return to their shopping cart.

 

Studies show that retargeted customers are 43% more likely to convert than those who haven’t been retargeted. And for holiday campaigns, retargeting can be the perfect reminder to bring them back to your site to get the best deals. Staying visible is a must, as there are so many other distractions and shopping options that keep their attention.

 

Besides potentially boosting your sales and snagging some new customers for the season, there are other ways retargeting can benefit your brand.

 

With so many customers browsing online for the best deals, cart abandonment rates are even higher during the holidays. Retargeting gives you a chance to reach back out to these visitors and remind them of what they left behind, maybe even with an enticing limited-time offer to encourage a prompt return. For instance, consider sending an email or ad with a discount code to encourage abandoned cart users to purchase.

 

Many seasonal shoppers tend to browse without the intention of buying immediately, but that isn't to say they're disinterested. Retargeting allows your products to be at the forefront while they continue holiday shopping, which increases the chances that they'll come back to your brand when they're ready to buy.

 

Retargeting is an opportunity to build brand loyalty, not just make immediate conversions. By offering personalized ads to each shopper's browsing history, you're crafting a more memorable and relevant experience that can foster loyalty beyond the holiday season. This is one way to stand out amongst competitors throughout the year.

 

Ensuring your holiday retargeting campaigns are doing the job is essential, especially since you're battling against so many other brands doing the same. Here are some ways to optimize your retargeting campaigns:

 

Turning interested visitors into loyal customers can be as easy as having the right retargeting campaign in your holiday marketing strategy. Blending personalized messaging, timely incentives, and multi-channel engagement can capture the attention of shoppers who might otherwise get caught searching for and buying deals elsewhere. And your focus shouldn't just be on new customers—leverage the power of retargeting to convert those who are already one step closer to making a purchase.

 

Need some assistance planning your holiday marketing this season? With Black Friday and Cyber Monday fast approaching, having the right tools in your arsenal is key. That's where Sales & Marketing Technologies can help. We can craft a personalized digital marketing campaign to help maximize your reach and conversions this holiday season. Schedule a free consultation with us today!