In order to build a
marketing system that attracts and retains customers, you have to start with a strong brand foundation. After all, branding can be the deciding factor in whether customers choose to do business with you.
So how can you use branding to your advantage? We’ll discuss how a clear brand identity can benefit your business and what to do to implement it in your marketing.
Why Consistent Branding is Key
When you think of popular brands like McDonald’s, Apple, or Nike, what comes to mind? For us, it’s their consistent branding. Here are the ways branding can elevate your marketing and solidify your company's position in the market.
Connect with Customers
Customer loyalty is something every brand strives for, and the right branding can help. Without consistent branding, customers may scratch their heads about your business or what it can offer. Proper branding aids in building credibility and connection with customers.
Improve Advertising
Marketing and branding go hand in hand, so make sure they’re united. Your branding should be representative of your business so that when you’re marketing yourself, it’s accurate and effective. This can improve your
advertising and assist in garnering a wider reach.
Build Recognition
Certain fonts, colors, and logos can create instant brand recognition. You want people to see your brand design and immediately think of your business. Effective branding builds recognition and stays in people’s minds, forming longevity.
The Branding Checklist
Now that we know more about what branding can do, what should yours include? Let’s go through this checklist so you can develop your own unique brand.
Mission Statement & Story
Knowing where you came from gives you a blueprint of where to go next. What does your company do differently than others in your niche? What are your values and your history?
Detailing these to customers is a great way to secure loyalty and trust. These will then help in deciding your overall tone, messaging, and important
SEO keywords.
Design
Brand design is a crucial element of the process. This includes your logo, colors, font, and themes for your
website, social media, and other online and offline channels.
A cohesive design tells your audience who you are, what feelings you want to evoke, and your company’s personality. Start with a mood board and hire designers to get your aesthetics just right.
Strategy
Brand strategy includes figuring out your niche, target audience, and competitors. This will help during research and marketing, especially as you try to move ahead in your industry.
Understand who you’re marketing to and what community you wish to be a part of, and your strategy can set you apart from your competition.
Assets & Content
Using your branding to create assets and
content will solidify your business reputation. Assets include your domain, business email, professional photos, and business cards.
Content includes (but isn't limited to) your website, social media, blog, email, and newsletter. These combined will give a cohesive look and feel to your brand so that customers know who you are and what you’re about.
Refine Your Branding for Powerful Marketing
Marketing your business involves many facets, branding being one of them. Using this checklist to strengthen your branding will pave the way for your company’s recognition and authority in the industry. Once you have a clear brand identity, weave it into your marketing to enhance results.