Try to think
of the last time you used the yellow pages.
Now think of the last time you looked up something on your phone. We’re
living in a digital world and if your business is not living in it too, it will
surely struggle.
That is why
you need to know these things about
digital marketing…
Digital Marketing Doesn’t Stand Still
Talk to any digital marketer and they will tell you that the industry and their jobs change every year and are very different than five years ago.
Google is constantly making updates to their algorithm.
In fact, 40% of marketers say that the most challenging obstacle to search engine optimization success is the changing search algorithm.
Search Engine Optimization (SEO) is
Still Essential
Even though
advertising channels have become more sophisticated with their targeting, being
found naturally in the search engines is always going to provide a benefit to
your business.
- 93% of online
experiences begin with a search engine
- Inbound leads
(such as search engine visitors) cost 61% lower than outbound leads
- 78% of
local-mobile searches result in offline purchases
Choosing not
to properly optimize your website for search engines is choosing to not
capitalize on digital marketing and losing market share.
Your Marketing
Efforts Never Sleep
Because of the fluid nature of digital marketing, your newly
optimized website or brightly polished pay-per-click (PPC) campaign may soon
lose effectiveness. Even if a campaign shows great results for months after it
launches, that upward trend will not continue that way forever.
Google changes their algorithm frequently and industry trends are always changing. If
your business is not staying on top of these changes, all of your positive
efforts can turn to negative results if you're not constantly paying attention.
Build Your Business on Multiple
Marketing Strategies
In addition
to search engine changes, there are always new channels with which to get your
message out more effectively. Utilizing social media advertising in addition to
your search PPC or display ads can broaden your reach and get you new leads.
It is always
beneficial for your business to have a way to store leads and continue to
communicate with your existing clients. That’s where marketing and sales
automation tools can help. When implemented properly, they capture leads,
continuously communicate/nurture those leads, and successfully turn those leads
into business opportunities and sales.
These types
of tools allow businesses to stay ahead of their competition and increase the ROI
of their marketing efforts.
It Takes a Team to Run Effective
Digital Marketing Campaigns
There are
many moving parts when it comes to a digital marketing campaign; SEO, PPC,
marketing automation set up and campaign creation, web design and development, social
media marketing and advertising, content marketing, and more. One person alone
cannot complete all of these tasks, and all are important for the success of
your marketing efforts.
By working
with a digital marketing company, you can gain access to all of these
departments that will work together to create a successful campaign and
strategy.
Become Invested in Your Digital
Success
Knowing how
your digital marketing efforts impacts your bottom line and how increasing your
marketing budgets and building your online presence can also increase your ROI
are two of the most important things you can do for your business. The sooner
any business owner can understand the value and potential digital marketing can have on the business the sooner you'll
see the results.
If you’d like to have an experienced digital marketing team
to support your business and marketing campaigns, give us a call at (407) 682-2222 for a free strategy session.