Marketing Automation
Sure, you’ve heard the term, but it’s likely you don’t
exactly know what this trend is and what it means for you and your
business. In this article, we will educate
you on what “exactly” marketing automation is and how it will affect your
business. If you want to skip to the
end, here’s what you’ll learn… marketing automation saves you time and makes
you money. Keep reading if you want to
know how.
Marketing Automation
Defined
In short, marketing automation is software. We’re not
talking your ordinary software here – we are talking about a system that, when
properly set up and implemented, is designed to capture leads, continuously communicate/nurture
those leads, and successfully turn those leads into business opportunities and
sales. Marketing automation is not email
marketing; however, email marketing is a component of marketing automation.
Marketing Automation Software
So many choices, so many price points… ”How do I choose?”
you ask. Yes, there are many choices in
the marketing automation realm. These sales and marketing systems vary in cost, user friendliness and customer support available. Some options include Marketo, Hubspot,
SalesForce, Ontraport, and, our favorite, Infusionsoft. If you run a small to midsize company, we
personally have found Infusionsoft to provide the most for your marketing
dollar, allowing you to recoup your costs within just a few months. Once you hit profit, there is no end to the
business sales growth available to you and your business.
Marketing Automation
For Capturing and Tracking Leads
Often, we speak with smart marketers or sales staff who
don’t know how to quickly and effectively communicate with their incoming
leads. Whereas that might seem like a
great problem to have, in fact, we estimate 50 – 75% of your potential business
may be lost due to lack of systems to properly identify, track and communicate
with those leads.
Infusionsoft adds a unique tracking code to each individual
that is captured into your system, and can be tagged to the ad source (Google
Ads, Facebook, Organic Search, Referral, etc.) that drove the lead. Now, not
only do you have a lead that you can communicate with and nurture, you also
know which of your advertising sources are best performing.
Marketing Automation
Campaigns and Sales Conversions
Once you’ve captured a lead, you want to communicate with
them, and ultimately produce a sale, correct?
This is where the fun begins.
Infusionsoft and other comparable systems allow you to set up automated
email campaigns based on the interests identified while capturing this
lead. These campaigns are designed to
encourage action. Did you know, once a
lead takes just ONE action (such as downloading an ebook or signing up for a
newsletter), they are over 50% more likely to become a client and purchase a
related product or service from you?
Once you have set up your campaigns, you can sit back and
let the system do the follow-up work for you.
Marketing and Sales Automation…
Is it for my business and me?
That’s up to you, but if you wish to save time and money, here
is how you can benefit from Infusionsoft and other marketing automation
systems:
- Marketing and sales automation allows you to
quickly and effectively ensure each new lead is followed up with immediately,
thus, the lead nurture begins the moment you receive a lead, no matter what
time of day or night.
- Marketing and sales automation allows your
business to continuously follow up with leads without having to manually
contact every prospect in your system.
- Marketing and sales automation allows you to
create campaigns and track buying behavior.
- Marketing and sales automation minimizes the
labor time spent by your sales people on lead follow-up, allowing them the
opportunity to focus on your top prospects.
Marketing Automation
Implementation
You may have someone in-house to set up your system and
manage the campaigns, or you may wish to seek out a partner for the set up and
implementation of your system. We recommend
contacting an Infusionsoft Certified Partner to see if your company is a good
candidate for marketing automation.
As marketing automation experts and Infusionsoft Certified
Partners, we at Sales & Marketing Technologies love to watch our clients grow and
make money though the implementation of these systems. Call us at (407)
682-2222 to speak with one of our experts today.