Why Outsourcing to a Marketing Agency is a Smart Move for Growing Businesses

Hiring in-house marketing can be beneficial for many brands, but there are pitfalls to be aware of when you choose not to outsource. Marketing, especially, can be a tricky beast, which is why it’s a must to ensure you’re staying competitive and top of mind for your audience. Let’s look at how outsourcing your marketing with an agency can boost your business more than having your own department or solo hire.

 

Time is money, after all, and ensuring your online marketing works for you is all about streamlining processes. Automation for a variety of tasks can handle the bulk of the work for you so you can better spend your time and energy on more important to-dos. There are plenty of platforms to tackle automated emails, personalized ads, lead generation, and even administrative workflow so that you’re able to direct your focus on the bigger picture.

 

Having an outside source come in and offer more perspective on your marketing can be invaluable. Agencies can tailor a marketing strategy for your needs and boost sales, leads, and follow-up from your audience by gathering your existing metrics and seeing what works or doesn’t for your business. That way, your upcoming campaigns will be productive for you in the future.

 

Let’s face it – technology is rapidly evolving and has no signs of slowing down anytime soon. There is always something new and innovative aiming to help, but learning these trends and figuring out exactly what they can benefit is a task in and of itself. Outsourcing to the right agency, however, means you’re working with a team that’s knowledgeable on the latest tech and trends and how to implement them for your brand. Navigating AI, new social media platforms, tools, and more are worth offloading to maximize your digital strategy.

 

Agencies have experience working with varied clients and businesses, making it easier to integrate themselves, whether you’re just getting started with your marketing or have been struggling for years to make it work. Their expertise should also bring some peace of mind, knowing you’re handing off your marketing strategy to a team full of experience and insight that can boost your brand.

 

Did you know that it’s more expensive to hire in-house marketing than it is to outsource? In the long run, an agency is more cost-effective and can produce better results than a solo marketing hire or in-house team, especially since you may not have full-time needs for marketing. An agency may also be a better fit to bridge the gaps in knowledge without requiring a salaried employee. That way, you can focus your budget on additional marketing or spread it around other teams to assist with the increase in sales or leads.

 

An agency can help you scale your efforts up or down as needed, especially during certain seasonal rushes or special promotions throughout the year. This flexibility isn’t something you’d always have with an in-house team. With changing needs, an agency allows you to allocate resources and time as needed to better support your business.

 

We know it might be a little scary to hand over the reins of your marketing to an agency, but trusting an outside source can help your business grow through new tech, better flexibility, automated processes, and bespoke marketing strategies. Plus, it can save you valuable time and money that you can better allocate elsewhere. Working with the right agency is a must, and Sales & Marketing Technologies has over 34 years of experience in helping brands boost their marketing in no time.

 

Ready to see what we can do for your brand? If you’d like to know how much it would be to outsource to a quality agency, give us a call – no strings attached – to get started!