3 Different Facebook Advertising Options for Different Budgets
If you’ve never tried Facebook advertising for your
business, you’re not alone. There are plenty of business owners who are worried
about making the leap into social media advertising.
However, Facebook advertising is one of the easiest ways to
jumpstart your paid advertising strategy. With nearly 79% of Americans who use
the internet engaging with Facebook in some capacity, it’s a great platform to
utilize for advertising.
Thankfully, Facebook has many different ad...
Top 5 Digital Marketing Trends to Watch for in 2018
As we enter into the fourth quarter of 2017, many businesses are already looking forward to 2018 and what they can expect to plan for in their marketing strategy. While some of these trends have emerged in 2017, or even the year before, you can expect to see them become more prominent in 2018. Here are five things that you should consider adding into your marketing strategy next year in order to stay ahead of the competition online. #1 Mobile-First Indexing Optimizing for mobile has been...
Do I Need a Website Redesign?
What parts of your website really matter to customers? Can I make do with what I have? Is it worth investing in a new website design? Is my website really affecting sales that much ? There are certain aspects of your web design that visitors absolutely care about and if they don’t get their needs met, they’re going to leave… almost immediately. There is no point in spending good marketing dollars driving people to your site if they are simply going to hit the back button...
LinkedIn's New Targeting Options Help You Zero in on Audiences
Earlier this year, LinkedIn announced a new feature being launched, called Matched Audiences, that would help business owners narrow down their targeting immensely. Matched Audiences began rolling out new categories for targeting including: Website Retargeting Account Targeting Contact Targeting Senior product manager Eva Chau said that Matched Audiences is now available for all LinkedIn advertising products including Sponsored Content, Sponsored InMail and other native ad formats. With the...
There Is No Free Lunch (The Real Cost of Open Source Software)
If you have WordPress, you better keep reading… Equifax Inc. just had their second massive security breach in four years, and according to the Apache Foundation it all stems from one main issue… …Open source software. Well, to be exact, it was the consumer credit reporting agency’s failure to install patches to Apache Struts – an open source framework used to build Java web applications. In a statement released Thursday Sept. 14, the foundation said a...
Which Should You Use: Google or Facebook for Retargeting?
Have you ever visited a website and then suddenly you start seeing ads for that company all across the web? This phenomenon is called retargeting or remarketing. Your customers don’t always buy something the first time they visit your website or click on your ad. Depending on their stage in the buying process, they could continue to do research or think over the idea before making a purchase. However, you can assume they’re somewhat interested if they visited your website. There...
How to Boost Sales with Facebook Messenger & Chatbots
Marketing has changed a lot since its infancy. It used to be one message for the masses. Nowadays, people are looking for more of a personalized experience. So how do you individually market to people on a mass scale? Before we dive into the answer, we wanted to highlight two tools people are using and then we’ll give you an example. One tool businesses have started using to talk directly with the people they are marketing to is Facebook Messenger. The reason this is working so well is...
How to Design Campaigns for the Non-Buyers with Retargeting
Of course we’d love to believe that every person who comes in contact with our business follows a specific and direct path to purchase. They visit our website, read our content or download a helpful guide, and immediately decide to hand over their credit card to purchase our product or service. But that’s not always the reality… The customer journey is often much more complex. Most studies say that anywhere from 95-99% of your website traffic clicks away before ever...
How Video Testimonials Can Establish Authority
Video marketing has become one of the biggest digital marketing opportunities – and for good reason. Almost 50% of Internet users look for videos related to a product or service before visiting a store - ThinkWithGoogle People spend, on average, 2.6x more time on pages with videos than without - Wistia Online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers - DMB Adobe With video marketing becoming such a valuable tool for businesses and consumers, it...
How to Get A Featured Snippet in Google's Answer Box
Google has long been a place people turn to find a solution to their problem or an answer to their question. So it makes sense that the search engine giant took another step out of the equation and created a feature that helps users get their answer even faster. Back in 2015, Google started testing what we now know as the Google Answer Box, which is a featured snippet embedded into the search results. However, it wasn’t until recently that brands have started to utilizing this feature to...