How to Use Facebook Groups to Help Market Your Business
There are hundreds of millions of Facebook groups. From car enthusiast groups like Miata Club 27,964 members to entrepreneurial support groups like Women Helping Women Entrepreneurs 37,406 members to buy and sell groups like Orlando Online Yard Sale 53, 184 members, Facebook groups are used for many different purposes, but they all have the ability to create a community around their topics. These groups are a new frontier for business owners looking to build and manage a community around...
How Quizzes Can Boost Your Traffic and Leads
You may have noticed a trend in your Facebook feed lately. Quizzes. Major companies have started to utilize this trend to engage with their audience and add a retargeting pixel if they’re smart. Everyone from viral Internet video company, BuzzFeed, to brands such as Disney and Airbnb has started utilizing this type of content in their marketing strategies. Quizzes are more than just fun, little games to play. They’ve become one of the most shared posts across social media - some...
How to Use Instagram to Sell Services
Selling products on Instagram tends to come more naturally
for business owners. You can take photos or videos of your products and there
is a more direct correlation to sales. When it comes to selling services using
Instagram, business owners often need a little help getting on the right track.
Instagram is a very powerful social media network, and can
be a great addition to your marketing strategy if it makes sense for your
target market and if it’s done well.
...
5 Tips for Using Instagram to Sell Products
Instagram has positioned itself as one of the top photo and video sharing networks since it launched in 2010. Once Facebook acquired it in 2012, it became even more accessible for business owners and marketers to utilize the platform for promoting their products. If you’re wondering how to effectively market your products on Instagram, this article will give you a few tips for making the most of your Instagram images and descriptions in order to sell more. Here are five tips for selling...
How to Create a Marketing Calendar
As a business owner, you might not have a lot of time to be in marketing mode. You have other pressing tasks, but at the end of the day, you know marketing is absolutely essential in order for your business to grow and thrive. One of the best tools for organizing your marketing efforts and strategically timing your marketing campaigns is a marketing calendar. Here are a few steps for creating a basic marketing calendar: Review Your Target Customer Knowing your target customer is the first and...
Why You Should (Still) Be Blogging in 2018
Every year for the past 4 years, Orbit Media Studios surveys 1000+ business bloggers and publishes a research report on blogging statistics and trends. While there are some subtle changes throughout the years, one thing is clear - "Bloggers are reporting stronger results from content marketing," says Orbit Media’s co-founder, Andy Crestodina. In fact, almost 30% of respondents reported ‘strong results’ as the effectiveness of their blogging strategy. Many businesses had seen...
Facebook to Start Demoting Posts That Use “Engagement Bait”
Facebook is switching up its algorithm once again, and this time it’s going to start lowering the reach for posts that use engagement bait. According to Facebook, Engagement bait is a tactic to create Facebook posts that goad people into interacting, through likes, shares, comments, and other actions, in order to artificially boost engagement and get greater reach on News Feed. Here are a few examples of engagement bait… React Baiting Facebook's example of react baiting is a post...
New Year's Resolutions: 5 Digital Marketing Upgrades for 2018
Digital marketing is an ever-changing landscape, and what worked a year ago or even a week ago might not work as well today. Many businesses still use outdated and/or ineffective marketing methods. As you are gearing up for the start of 2018, consider throwing out some of those under-performing marketing methods to make room for new strategies that will bring your business more qualified leads and increase sales. Here are some easy, New Year's resolution upgrades to make to your marketing in...
Is Your Website ADA Compliant? Why You Need to Know
Please note: We are digital marketers, not attorneys. Therefore, this article is not legal advice. If you need legal advice, you should speak with a lawyer. More and more, we’ve been hearing about businesses that have been threatened with a lawsuit for having a website that was allegedly not ADA compliant. In some cases, these lawsuits are nothing more than a shakedown for cash. They allege that the website is not fully accessible to disabled users and that they’d be willing to...
Facebook Introduces a Website Chat Plugin for Businesses
In a news release made on November 7, 2017, Facebook announced that its newest Messenger Platform 2.2 would offer new and exciting features that work to build engagement with customers. Facebook Customer Chat Plugin Release One of the most exciting features released in this update is the ability to extend your Facebook Messenger experience to your business’ website. With customer chat plugin, people can chat with businesses on their websites and in Messenger across web, mobile or tablet...