Facebook’s Big Algorithm Update and How It Affects Your Company
We knew it was bound to happen again… Facebook has made yet another change to their algorithm that will severely impact the way your posts will appear in your fans’ Newsfeeds. Facebook made an announcement on June 29, 2016 that the platform will limit the posts in News Feeds from other Facebook pages and instead prioritize posts from users’ families and friends. So what does this mean for businesses using the social media giant as a way to get extra reach and referral...
10 Lessons Learned From Our Business Office Move
At Sales & Marketing Technologies, we had a big task
ahead of us when we decided to pack up our stuff and move from a location we’ve
occupied for over 15 years into our new, but smaller office – but we did it! We
were functional during the transition and pretty much had it under control in 5
days.
For those of you planning to move your business to new
quarters, here a a few tips to make your move easier.
#1 Shred Before You
Go
There’s no reason to continue to drag...
How Offline Marketing Strategy Can Influence Your Social Media
Did you know that having employees volunteer hours at a local fundraiser could elevate your search rankings and generate 5-star reviews of your business? Did you know that attending trade shows and conferences could create brand authority online? If you ask any savvy marketer, they'll tell you that your company’s offline activities can have a positive effect on your social media and web presence in general. Community Involvement and Social Media Doing good in your community or outside of...
Make the Most of Trade Shows with Sales Automation
There are many benefits to exhibiting at trade shows,
including getting quality face-to-face time with your potential customers, a
desirable advantage in today’s market. Being physically present gives B2B
companies an opportunity to build relationships with clients and prospects. It
also offers the chance to compare how well your business stacks up against
other players on the showroom floor.
Trade shows and events can get expensive though, with booth
and travel costs, per diems...
How to Use Postcards to Market Your Business
We talk a lot about digital marketing trends and tips in this blog, but some offline methods of marketing are still effective, even if they don’t get the lion's share of media attention these days. One of these methods is utilizing postcards. Postcards are a simple and effective direct marketing tool that can be a charming and inventive way to market your business. Here are a few ways how to and why you could use postcards in your next direct marketing campaign. Why Use Postcards to...
Sales & Marketing Technologies' 25th Anniversary
This week, Sales & Marketing Technologies will turn 25
years old! We sure have come a long way through the emergence of search
engines, email, content management systems and more. But today we want to take
the time to thank all of the people that have made our journey possible…
To Our Clients
Thank you for… Trusting us to unlock your potential to thrive online Challenging us with small and large projects in a wide
variety of industries and technical levels of...
Looking Back at 25 Years of Digital Change
Sales & Marketing Technologies SMT is proud to be celebrating our 25 th anniversary this year and in celebration, wanted to look back at all that has changed in the digital world since we started SMT in 1991. The Beginnings December 20, 1990, Tim Berners-Lee launched the world’s first website, which is still live today. In the following years, many more websites emerged offering users information with bare-bones usability and optimization. As the Internet began to grow with more and...
5 Tips for Growing Your Retargeting List with PPC
Whether you are looking to expand your list for email marketing, Facebook retargeting, or even for pay-per-click PPC remarketing, growing your list via paid channels gives you the opportunity to quickly and effectively add more leads into your funnel. In order to get these leads, your PPC campaigns will need to be on point. Keywords will need to be meticulously chosen, ad copy will need to be cleverly written, and budgets and other settings will need to be carefully adjusted. And even when...
How to Get More Leads from Your Landing Pages
Many businesses are investing heavily to drive traffic to their landing pages in hopes of garnering more leads, sales, and email subscribers. To maximize your investment you need a top converting landing page. Here are a few tips to make better landing pages: Contemplate Your Content From The User’s Perspective Think of content as what you use to get your message across. That could be mainly words, it could be images, it could be video; it could even be audio or animation. The amount of...
5 Ways to Boost Facebook Engagement
For a long time, brands and businesses were able to post to Facebook and easily reach their target audience and fans organically without using paid ads. That all changed in 2013 when Facebook’s algorithm changed to feature business pages’ posts significantly less organically. With this shift, Facebook went from a huge traffic generator and branding tool, to a pay-to-play model platform. Battling Against Lower Organic Reach Despite the algorithm change that dictated what is shown...