Google + Expands to Include Business Pages
Just when you thought you were getting a handle on Social Media and managing your online reputation, Google has gone and changed the playing field again! Earlier this year Google decided to try again at creating a social network and launched Google+. They set this project up so you could sign in and then invite your friends and family to your circle in order to share with them things you like or found interesting. Unlike Facebook, Google+ was built from the ground up around the idea of being...
Twitter Follows Suit with New Functionality
With Facebook’s recent changes to its personal page design, Twitter couldn’t be left behind in updates. Therefore, Twitter recently implemented significant redesign changes, with new tabs for browsing, embeddable tweets, and even new brand or business pages. Twitter’s new Discover tab runs an algorithm which finds relevant tweets to your interests from people that you do not follow. Otherwise, the new tabs are basically features that have been available on Twitter before, but...
What is Local Digital Marketing?
When you do a search on a search engine and the results come up - what is the map and the little red balloons with letters in them? That is what is referred to as local listings. And it should become a bigger and bigger part of your online marketing strategy, especially if your business relies on your neighbors buying your products or paying for your services to stay afloat. Claiming your listings or profiles depending on what you want to call them and optimizing them to help get you to the...
Google Infinite Scroll, Better Exposure?
Google is starting to test out a new feature – infinite scroll. Already implemented in its Images search section, infinite scroll would allow readers to click to view more results on the same page instead of continuing through pages 2, 3, or 4 when performing a search engine query. In essence, this feature would allow everyone to rank for page 1 on the Google search results. What sort of impact this will have on your company’s SEO? For starters, there will now be multiple chances...
How Google+ is Shaping the Future of Search
Google’s latest attempt to build and grow a social network is called Google+ spoken as Google Plus. Because most people are sharing links, articles and ideas outside of the Google network mostly via Facebook and Twitter, the search giant has found itself at a disadvantage. Google has undoubtedly noticed that people are consuming massive amounts of content based on the recommendations of friends within their social networks. Because of this rate of consumption, Google has taken interest...
Is Tweeting the New Link Building?
Article Updated: Feb. 2015 A study conducted at MOZ is helping us understand how tweets influence search rankings. The study has shown that a bit.ly link tweeted by an influential user group has the ability to rank keywords quickly, without followed links and without anchor text. As time continues, the issue of social signals and how Google factors them in to its search results is beginning to take shape. While Google has been somewhat forthcoming on the key ingredients of search...
How do you know if you’ve been Panda-slapped?
On February 24th of this year, Google rolled out it’s now infamous Panda update. Throughout the year, Google updates it’s method of ranking and displaying search engine results for all queries. The goal of these updates is always to increase the relevancy of the search results as they relate to the search query. The latest update, dubbed Panda, has adversely affected an estimated 12% of US-based websites. 1. Login to Google Analytics. Need help? Contact us 2. On your Dashboard...