Facebook Offers Gifting Opportunities
Facebook has been rolling out a lot of new updates recently, such as Graph Search. Facebook has also been eying your status updates for gifting opportunities. What does this mean? Facebook has already been offering the Give a Gift option for people’s birthdays, where you have the option of purchasing your friends a real life gift on their birthday – for example, if you are wishing a friend that has Liked Starbucks on Facebook a happy birthday, Facebook might suggest you purchase...
Optimizing Your Facebook Fan Pages
The optimization of Facebook fan pages has been a point of great debate on many SEO and social media blogs, as different experts argue the best ways to get your fan page noticed. Despite the conflicting ideas, there are some basic ways that you can optimize your Facebook fan pages SEO. Name Your Business Page First and foremost, you need to pick the best name for your Facebook fan page. Google puts the most importance or weight on the first word of your fan page title, so you want to make sure...
Why Should You Use Content Marketing?
More and more, Google is concentrating on content as a factor in how high your website will be ranked. Now, it is more important to focus on the quality of content over quantity – that is, it is better to have a few high-quality pages with relevant information for your users than many low-quality pages. Blogging also remains an important way to increase rankings, as it allows you to post fresh, quality content on a regular basis. How do you write new and improved content? First, you want...
Three Things Marketers can Learn from Media
A recent article in Mashable reviewed some tips and tricks of the trade that those in the media have learned this year that can easily be applied to marketing efforts as well. Here are three of the take-aways: Integration is the way of the future. In applications for a company’s marketing efforts, this means making sure that the marketing plan offers real time branding of your company’s message, and involves many different aspects of marketing – events, advertising, social...