The Biggest Advantages of Marketing Automation
While there are certain marketing tasks that require a human touch, many processes can benefit from marketing automation which can lift sales and lower customer acquisition costs. By using marketing automation software, your business can streamline, automate, and measure your marketing tasks and workflows to increase their effectiveness and grow revenue faster. See the advantages of marketing automation below to get an idea of how your business can communicate more effectively with leads and...
How to Improve Website Usability
Website usability is key to keeping visitors on the page so they’re more likely to take further action, but there are many different factors that can increase bounce rates like a busy design and slow loading speeds. Here are six considerations that can improve your website usability to make it easier to achieve your digital marketing goals.
1. Navigation
Multi-level dropdown menus and sidebars can make it difficult for visitors to navigate the website, especially on mobile since...
Google Launches Free Tool to Create Short Promo Videos
On April 14, 2020, the Google Ads Blog announced the launch of a free beta tool for businesses to create short promo videos for YouTube. According to the announcement, Given the current environment, many businesses are shifting how they're communicating and interacting with their customers and are turning to videos to make and maintain connections.
Learn more about the ‘Video Builder’ tool and how it’s helping businesses create short videos to effectively promote...
Online Shopping Trends of U.S. Consumers
A recent Google study on global shoppers found that 81% shopped in the past week in an average of seven categories. The study focused on four international markets - the United States, Great Britain, Brazil, and India. In this article, we’ll examine the study’s insights on U.S. online shopping trends to see what motivates shoppers in our home country and what e-commerce sites can do to attract them.
Mature E-Commerce Model
Google states, American consumers represent one of...
6 Crucial Elements of a Content Strategy
Regardless if you’ve never created content before or have been doing content marketing for years, a content strategy will help you achieve marketing and sales goals more easily. An effective content strategy is clear, up to date, and original. It should also include the management of all your content while communicating your brand and expertise. Ideally, there is content created for each stage of the buyer’s journey - awareness, evaluation, and decision - to move potential...
Lead Magnets: Turning Your Website Into a Lead Generation Machine
Right now, your prospects are out there searching for a solution to a problem, which is why your website needs a ‘lead magnet’ that helps them while also generating leads for your business. When you’re able to offer them that first step to a solution, they’re more likely to become a customer. In this article, we’ll explore this powerful digital marketing tactic so you can turn your website into a lead generation machine. What Is a Lead Magnet? A lead magnet is an...
Crisis Communication Checklist for Businesses
Plan for the worse and hope for the best - but are you leaving out the planning part? Your business is too important not to be prepared for the worst like a natural disaster, financial turmoil, or more recently, coronavirus disease 2019 aka COVID-19. Here is a checklist for a crisis communication plan to protect your business or minimize damage from unforeseeable crises. 1. Assess Before you can create a crisis communication plan, you’ll need to conduct a business analysis and risk...
Why Your PPC and SEO Should Work Together
While pay-per-click PPC advertising is effective for driving website traffic, leaving out search engine optimization SEO can end up hurting your campaign’s performance and increasing ad costs. Paid and organic search have many differences, but a big thing they have in common is that they’re both a type of search engine marketing which means they can influence each other - for better or worse. Read on to see why PPC and SEO should work together to achieve better digital marketing...
Sales Automation Tips for Successful Trade Shows
Trade shows are an effective promotional tactic to gain more quality leads and generate new business, especially when sales automation is used. B2B brands, in particular, can benefit from trade show marketing as it allows them to have valuable face-to-face time with prospects to explain their products and services in a more personal manner which they don’t often get to do. Trade show costs, however, like the booth rental, travel costs, and displays can quickly climb which is why...
6 Signs You Need a Website Redesign
When people visit your website and their needs aren’t met, they’re going to leave right after arriving aka ‘bounce’. That’s why a website redesign can be crucial for keeping them on the website and increasing the conversions that matter to your business like a purchase, email signup, form submission, etc. Here are the six biggest signs it’s time to redesign your website. 1. Pages load slowly. People won’t stick around if your website takes too long to...
California Consumer Privacy Act: What Your Business Needs to Know
On January 1, 2020, the California Consumer Privacy Act CCPA went into effect, giving California residents the right to learn what data companies collect about them and allowing them to ask companies to delete their data and not to sell it. Like the European Union's General Data Protection Regulation GDPR, it promotes data privacy. See what your business needs to know about the CCPA. 1. It covers many types of data. CCPA protects personal data like your name, username, password, phone number...