Acquiring new customers is a time and resource intensive
process – advertising to them, learning what they’re interested in, and
enticing them to purchase. In fact, it takes on average 5 times as much to get
a new customer in the door than to get an existing customer to purchase from
you again.
So how can you keep your current customers coming back for
more?
Using Marketing
Automation to Build Relationships
Marketing automation offers you powerful insights into what
your existing customers want and how you can continue to nurture your
relationship with them. By using marketing automation software, such as
Infusionsoft, you can implement the tips below effectively and easily.
- Find out what’s
working – monitor your success and set up similar campaigns to re-engage
your customers.
- Cross-sell and upsell
– personalize upsells based on previous customer purchases. For example if a
customer buys a pet collar, you could offer them leashes, toys or food based on
their purchase.
- Segment out big
spenders – create lists of customers to whom you can send unique offers
based on their spending patterns.
- Reward brand advocates
– keep track of purchases made by a customer and automatically send them rewards,
such as a coupon or free gift.
- Thank them – it
sounds simple, and it is, thank them for their business.
According to VB Insight, contacts that are nurtured with
personalized emails via marketing automation are 77% more likely to increase
their conversions.
With marketing automation, your customers will never feel
like just a name in a database. You can send a single email for special promotions,
or use automated campaigns to send a series of seamlessly personalized emails
to nurture your customers.
As an Infusionsoft Certified Partner, we can help implement
an automation system perfectly designed for your business and customers. If
you’re ready to find out more about marketing automation, contact Sales &
Marketing Technologies at 407.682.2222 or use the contact form below.