As the leading social network for saving and discovery information through images, GIFs, and videos, Pinterest is a hot online destination for holiday inspiration. According to
Pinterest’s 2019 holiday report, users started searching for holiday inspiration as early as June for things like decor, recipes, outfits, gift ideas, and more. Pinterest also reports that searches for "Christmas inspiration" are up 220% globally! See what’s trending on Pinterest this holiday season to see how you can boost the visibility of your own content by targeting appropriate keywords.
Pinterest Holiday Trends to Watch For
Pinterest found several key themes when examining holiday search trends - personalization, self-love, sustainability, and making memories. Here are some of the most popular ideas Pinterest users are searching for this holiday season.
Trending Holiday Decor Searches
- Sunflower Christmas tree (+66%)
- Boho Christmas decor (+65%)
- Small Christmas trees (+50%)
- Diwali decorations (+54%)
Trending Holiday Style Searches
- Long satin dresses +331%
- Black silk skirt +458%
- Animal print dresses +204%
- Puffy sleeves dress +108%
- Dip glitter nails +80%
- Leopard pants men’s outfit +240%
- Corduroy men’s shirt +245%
Trending Holiday Recipe Searches
- Broccoli cheese balls (+354%)
- Bacon-wrapped jalapeno cream cheese (+289%)
- Rotel dip with cream cheese (+255%)
- Butter pecan cheesecake recipe (+4042%)
- Peach cobbler cheesecake (+2772%)
- Caramel apple cheesecake (+653%)
- Churro cheesecake bars (+327%)
Trending Holiday Family Photos Searches
- Family Christmas photos (+173%)
- Holiday family photos (+88%)
- Funny Christmas pictures (+51%)
- Christmas photo booth ideas (+53%)
- Christmas mini albums (+61%)
Trending Holiday Gift Searches
- Gift wrapping videos (+80%)
- Handmade scented candles (+461%)
- Sustainable gifts (+118%)
Pinterest is a popular visual search engine and driver of referral traffic which is why keeping up on seasonal trends can boost your brand’s visibility and increase your website’s traffic. Seasonal trends are so important that it’s listed as a
content tip on the Pinterest Business website:
“Get ahead of seasonal trends
When it comes to holidays or seasonal events, people use Pinterest to plan long before they turn to other platforms. Remember to factor this timing into your Pinterest content strategy.
We recommend that you start saving seasonal content about 30-45 days in advance. Activity will keep picking up as you get closer to the big day.”
Seasonal Social Media Marketing
Leveraging seasonal trends is a smart way to enhance the visibility of your Pinterest business page in search results and drive traffic to your website. By bringing value to Pinterest’s vast audience, you’ll be able to grow your following while expanding your content’s reach.