Automated emails can effectively build relationships with leads/customers and drive more conversions, growing your business faster. According to
Harvard Business Review, studies reveal that investing in new customers is between 5 to 25 times more expensive than retaining existing ones.
Below are six types of automated emails that can help your business attract and keep more customers.
“Thank You”
Send a “thank you” email to new customers, subscribers, event attendees, etc., to build goodwill. It’s also a great opportunity to offer resources like FAQs, guides, or video tutorials that give the recipient what they need to answer their questions, so they don’t have to spend time searching your
website or reaching out to you.
“Did You Get What I Sent?”
Double-check with new customers or leads to see if they’ve received your product or informational
content and that everything is okay. Not only does this type of email resolve
customer service issues early on, but it will also make you look proactive to customers or leads who may be having trouble with whatever you sent them.
“Just Checking In…”
Periodically check with customers to see how they’re doing and if they’re having any issues with your product or service. A “just checking in” email is an easy way to allow customers to ask questions and for you to receive feedback. Furthermore, it keeps your business on customers’ radars and encourages repeat sales.
News and Updates
Let customers know about new products or services, as well as newly available resources, like a website feature launch. Update your subscribers with anything that will help them in order to provide better customer service.
Educational
Sending educational emails helps customers solve problems or improve how they use your products/services. Whenever you receive a new question, share it with your audience because it’s probably a question that other customers have.
Special Offers
In addition to building relationships, email is effective for offering special deals and generating sales. You can even take it a step further by offering exclusive special deals and discounts to attract subscribers.
Another benefit of special offer emails is that it allows you to up-sell or cross-sell. For instance, after customers purchase a product, an automated email can be sent with a special deal on another product that can be useful to them.
Leverage Email Automation to Grow Your Business
Automated email campaigns allow you to reach out to leads/customers at specific times throughout the day with tailored messaging. This helps you stay top-of-mind and build relationships, driving more conversions.
Whether your business is new to email automation or needs a strategy refresh, partner with
marketing automation experts to optimize performance.
Editor's Note: This post was originally published in December 2019 and has been updated for accuracy and comprehensiveness.