How to Build Business Relationships with Social Media This Valentine's Day
Valentine’s Day is fast approaching. At Sales & Marketing Technologies, we’re taking this holiday as a cue to examine relationships – specifically, how we can help our clients build meaningful relationships with their audiences. Creating a meaningful online relationship can often lead to increased business. It can also help create branding your audience can trust. So, how do you create such a relationship? 1. Spend time listening to your audience. Relationships are all...
Tips for Local Marketing
For many businesses, local marketing can be the key difference between success and failure. Many people are turning to search engines to look in their local market - with Google research showing that approximately 20% of queries from desktop computers have local intent, as well as half of local queries. How can you utilize local marketing to grow your business? Three simple tips to get started are: Make sure that your profile is completely filled out with Google+. You should verify your page...
Creating a Successful Mobile Experience
In the year 2013, the traffic of mobile websites almost doubled. Almost everyone now owns smart phones instead of regular cell phones - in fact, the second quarter of 2013 was the first quarter in which smart phones surpassed other phones sales. Because of this, more people are turning to their smart phones to make mobile purchases, or to visit websites and gather information. What do you need to create a better mobile experience for your users? First and foremost, you need to understand that...
Will Link Building Remain Important in 2014?
In a recent article from Search Engine Land, speculation was given about the importance of links in 2014. With updates from Google like Hummingbird, many companies are concentrating on social platforms instead of on links and other typical Search Engine Optimization SEO practices. While it is true that links may, in the future, be unimportant in Google’s algorithms, it is important not to forgo links entirely. Link building can be used to build relationships with other quality websites...