Meet the New Google Ads, Google Marketing Platform, and Google Ad Manager
Google recently announced a new rebranding and restructuring of their popular advertising programs – AdWords and DoubleClick. These flagship advertising products that were established 18 and 22 years ago are getting new names and reorganizing to better reflect their current capabilities and also where the company sees their potential growth. With the rebranding, Google is also introducing some new solutions that help to simplify their advertising offering. The three new primary brands...
Vital Facts Every Business Owner Needs to Know About Digital Marketing
Try to think of the last time you used the yellow pages. Now think of the last time you looked up something on your phone. We’re living in a digital world and if your business is not living in it too, it will surely struggle. That is why you need to know these things about digital marketing… Digital Marketing Doesn’t Stand Still Talk to any digital marketer and they will tell you that the industry and their jobs change every year and are very different than five years ago...
Google is Requiring Websites to Switch to HTTPS or Show Up as Non-Secure
If your website collects sensitive visitor information such as passwords, credit card information, or other personal data – be warned. Earlier this year, Google made changes that started to mark websites without HTTPS as non-secure on Google Chrome, Google’s own web browser that has 59.38% of the browser market share. That’s way above the second highest used browser, Safari, with only 14.88% market share. If you haven’t already made the switch to HTTPS and purchased an...
Why Technical SEO is More Important Than Ever
If you’re familiar with the term search engine optimization SEO, you may know about how titles, meta descriptions and alt tags are a crucial part in getting you more traffic from search engines such as Google. But what you might not know about SEO is that there is another, more technical side that can affect your website. While search engines are getting better at crawling, indexing and understanding information, they’re not perfect. Therefore, it doesn’t really matter how...
How Landing Page Optimization Leads to PPC Campaign Success
Pay Per Click PPC campaigns require a lot of work and coordination in order for them to perform properly – bringing your business more traffic and new leads. Part of this work includes the landing pages that you are sending the traffic to. If you want to convert the traffic landing on these pages, you’ll need to optimize them. You could have the best ads and be targeting the correct keywords, but if you are sending traffic to a landing page that isn’t optimized for...
An Intro Into Display Advertising
Have you ever been on a website and seen those banner ads along the top or sides of the website for services or products? What you are seeing are called display advertisements. Display advertising is a blanket term for a few different types of visual advertisements on a website. This broad category can be broken down into a few main types: Site placement advertising: This is when a marketer/advertiser chooses the site they would like to advertise on. Contextual advertising: This is when you...
LinkedIn Introduces Video Advertising
Video continues to be on the rise – both in usage and as a marketing tool. In fact, according to Tubular Insights, The number of people watching videos online only continues to grow, with video predicted to make up to 80% of all global traffic by 2019. LinkedIn has decided to join the other social media giants like Facebook, Instagram, Twitter and Snapchat in the video advertising space. Their new video sponsored content option are placed in the LinkedIn news feed as a standalone post...
How to Enhance Your Website’s User Experience to Get More Leads
There are many ways that websites unintentionally make things difficult for visitors – poor navigation, pop-ups, no clear calls-to-action, and cumbersome checkout processes. A website is meant to inform, entertain, and provide a product or service. In order to do those things, you have to provide a good user experience UX. Bad UX causes visitors to bounce directly off your website, which negatively impacts your search engine results. In addition, you can forget return visitors or...
The Mobile Marketing Optimization Checklist
No matter how hard you try, it’s nearly impossible to stay away from mobile marketing. With roughly 77% of Americans owning a smartphone according to PEW Research Center, people are bound to visit your website or search for your business using their mobile device at some point. And if you’re thinking, Just because people are using them doesn’t mean they’re buying things on them. – You’d be wrong. In fact, 62% of smartphone users have made a purchase online...
How to Create Evergreen Content for Your Website
Content marketing is an essential piece of the digital marketing puzzle. Without it, search engines like Google have a harder time deciphering what your business does and how it should be ranked or displayed. Additionally, your customers may leave feeling unfulfilled in their quest for information about you or your products / services. Not all content is equal, however. Evergreen content provides your website with long-lasting results traffic, leads, social shares that don’t depend on...
How to Build Your Online Citations and Why It Matters
Online citations are defined as mentions of your business’s name, address and phone number on other websites such as YP, Yelp, and many other directories. A citation does not need to include a link to your website to be a key component of the ranking algorithms on search engines like Google and Bing. If everything else is equal, a business with a greater number of citations will have better search engine optimization and will most likely rank above a business with fewer citations...
5 SEO Essentials for Boosting Your Ecommerce Website’s Organic Traffic
When it comes to websites and search engine optimization SEO, ecommerce websites are almost considered a different animal. While many of the fundamentals remain the same, ecommerce websites tend to run into certain issues that traditional websites don’t experience – or at least not as often. Here are five things that are essential to the success of an ecommerce website that is optimizing for search: 1. No Duplicate Content Duplicate content is often an immediate trouble area for...
How to Legally Use Images for Social Media Marketing
Before we start getting into the nitty gritty of this
article, we’ll start by saying that Sales & Marketing Technologies is not a
law office and can’t give you legal advice. However, here a few
things you might want to know to keep yourself out of hot water.
Many businesses these days are taking up social media
marketing on their own.
While it’s very important to have your business on the
social channels that make sense for your industry and...
Can You Get Rid of Fake Negative Reviews on Google?
Fake reviews are an annoying problem to have. We work hard to build good, ethical businesses and fake negative reviews can tarnish an otherwise glowing profile. This is extremely upsetting. In an online world, it’s very easy to create an account to leave a positive or negative review – whether or not you’ve ever worked with the company before. So how can you stop fake reviews? Google’s Policies Regarding Fake Reviews Google has a lot of policies for users that leave...
How to Use Facebook Groups to Help Market Your Business
There are hundreds of millions of Facebook groups. From car enthusiast groups like Miata Club 27,964 members to entrepreneurial support groups like Women Helping Women Entrepreneurs 37,406 members to buy and sell groups like Orlando Online Yard Sale 53, 184 members, Facebook groups are used for many different purposes, but they all have the ability to create a community around their topics. These groups are a new frontier for business owners looking to build and manage a community around...
How Quizzes Can Boost Your Traffic and Leads
You may have noticed a trend in your Facebook feed lately. Quizzes. Major companies have started to utilize this trend to engage with their audience and add a retargeting pixel if they’re smart. Everyone from viral Internet video company, BuzzFeed, to brands such as Disney and Airbnb has started utilizing this type of content in their marketing strategies. Quizzes are more than just fun, little games to play. They’ve become one of the most shared posts across social media - some...
How to Use Instagram to Sell Services
Selling products on Instagram tends to come more naturally
for business owners. You can take photos or videos of your products and there
is a more direct correlation to sales. When it comes to selling services using
Instagram, business owners often need a little help getting on the right track.
Instagram is a very powerful social media network, and can
be a great addition to your marketing strategy if it makes sense for your
target market and if it’s done well.
...
5 Tips for Using Instagram to Sell Products
Instagram has positioned itself as one of the top photo and video sharing networks since it launched in 2010. Once Facebook acquired it in 2012, it became even more accessible for business owners and marketers to utilize the platform for promoting their products. If you’re wondering how to effectively market your products on Instagram, this article will give you a few tips for making the most of your Instagram images and descriptions in order to sell more. Here are five tips for selling...
How to Create a Marketing Calendar
As a business owner, you might not have a lot of time to be in marketing mode. You have other pressing tasks, but at the end of the day, you know marketing is absolutely essential in order for your business to grow and thrive. One of the best tools for organizing your marketing efforts and strategically timing your marketing campaigns is a marketing calendar. Here are a few steps for creating a basic marketing calendar: Review Your Target Customer Knowing your target customer is the first and...