Quick Tips for Better Email Subject Lines
Email marketing is a huge opportunity for your business. From brand building to nurturing leads to making sales, email marketing is crucial for a fine-tuned marketing system. According to Constant Contact, 60% of consumers reported making a purchase as the result of a marketing email they received. However, sending out enticing offers means nothing if your recipients don't open your emails. That’s why crafting a compelling subject line is so important, and why we’re going to give...
5 Reasons You Should Use Pay-Per-Click to Drive Website Visitor Traffic
As competition for organic search results continues to grow fiercer, pay-per-click PPC advertising is a way for you to ensure search visibility in Google, Facebook, etc. Used alongside search engine optimization SEO, PPC can expand your real estate in search engine results — and if you’re not there, your competition certainly will be. Here are some reasons why PPC advertising is worth the investment:
1. You control the costs. Determining a PPC budget isn’t always easy to...
Why Your Marketing Needs Consistent Content
Ever heard the phrase out of sight, out of mind when it comes to marketing? One of the most important aspects of content marketing is consistency, whether that’s in your social media post schedule, email blasts, blog, or overall design and messaging. This reinforces your brand's reliability and trustworthiness, something valued by every consumer. So, precisely what can you accomplish with consistency in your content? Let’s find out. SEO Improvement When crafting your content...
The Customer Value Journey Part 2
In Part 1, we
covered the first four stages of 'The Customer Value Journey' the eight-stage process coined by DigitalMarketer, which every new prospect
goes through in order to become a customer, and eventually, a raving fan.
If you didn’t get a chance to read that article, definitely
go back and read up on the stages that kick off this process — Aware, Engage,
Subscribe, and Convert.
Below, we'll go over the last four stages of the
Customer Value Journey so you can see...
B2B Marketing Mistakes to Avoid in 2022
With so many B2B marketing brands fighting to attract the right attention and clientele, it’s easy to succumb to certain mistakes and errors in the process. Going into a new year can be seen as a fresh start, so with 2022 in full swing, here are some things to consider for your marketing and what things to avoid so your brand stays on top of its game. Forgetting Social Media One thing you especially don’t want to do is to forget how crucial social media marketing is. Keeping...