How a Website Redesign Helps SEO
A website redesign does more than breathe new life into your brand's online presence — it's also beneficial for search engine optimization SEO. From a better user experience to technical upgrades, a redesign can improve your search rankings, allowing more customers to find your business. If your website has remained the same for the last several years, here are some reasons why you should consider a redesign. SEO Benefits of a Website Redesign A website refresh can enhance your SEO and...
Types of Automated Emails to Keep More Customers
Automated emails can effectively build relationships with leads/customers and drive more conversions, growing your business faster. According to Harvard Business Review, studies reveal that investing in new customers is between 5 to 25 times more expensive than retaining existing ones. Below are six types of automated emails that can help your business attract and keep more customers. Thank You Send a thank you email to new customers, subscribers, event attendees, etc., to build goodwill...
Ways to Use AI in Your Marketing
When you hear the words 'artificial intelligence,' does marketing immediately come to mind? Probably not. However, AI technology is found in many marketing tools, such as analytics and CRMs, because it's great for automating certain tasks and helping you to focus on more pressing matters in your marketing. Let’s take a look at some of the benefits and uses of AI for marketing to help improve your competitive edge. Customer Service Chatbots When it comes to AI, your first thought might...
How to Build a Blog That Gets Traffic
If you want to drive more traffic to your website, building a blog that brings in and engages your target audience is a powerful strategy when done right. Many people turn to blog content for answers or insights, so why not use this to your advantage? Here is what you can do with your blog to increase site traffic. Cross Post Content Repurposing your content for your other channels is key. Take important takeaways and post them to your social media channels with a link to read the full post...
The Top 5 Reasons Your Facebook Ad Didn’t Work
We’ve worked with many clients in the past who have told us that Facebook ads didn’t work for them. The explanations why they didn’t range from "our audience isn’t on Facebook" to "we don’t have enough likes." These explanations may sound logical, however, they're probably not the real reasons. The truth about Facebook ads is you need a strategy in order for them to be effective. Creating generic ads for untargeted audiences won't produce results. Facebook is a...
Black Friday Digital Marketing Ideas to Boost Sales
Black Friday and Cyber Monday are two of the biggest shopping days of the year. But if you're not prepared, you could miss out on sales opportunities. That's why we've put together some digital marketing ideas to help you get ahead of the game this holiday season. Email Marketing Email marketing has been around since the early 1990s, but it wasn't until the 2000s that email marketing became mainstream. Today, many companies use email marketing to send newsletters, promotions, offers, and even...
7 Tips for Creating Sign-Up Forms that Convert
What does your business website need to increase leads and conversions? A way to sign up or purchase!
Sign-up forms not only increase leads but also help businesses grow their
mailing lists and learn more about the people interested in their company. And
while they only take a few minutes to set up, they could actually have a much
larger role in how well your pages perform.
By the end of this article, you will know how to create an
impactful sign-up form and what to include to achieve...
How to Choose Marketing Automation Software
Marketing automation software is a powerful tool for marketers looking to automate various tasks related to running a successful organization. Automating certain aspects of the marketing process frees up your time so you can focus on high-value activities like strategy development, content creation, lead generation, etc. However, choosing the right software can be difficult, especially when there are so many options out there. Here are some tips to help make the decision easier. Understand...
10 Email Marketing Tactics That Increase ROI
Email marketing can be used for a variety of objectives like promoting an offer, cultivating relationships, sharing company updates, and more. In addition to its versatility, email software makes it easy to measure your ROI by tracking performance metrics, such as click-through rates CTR, open rates, bounce rates, and conversions. Check out these 10 tactics to ensure your email marketing campaigns are following best practices to enable higher returns. 1. Don’t Buy Contact Lists Not only...
What Every Business Website Needs to Drive Conversions
From small startups to global enterprises, all businesses require a website to attract customers. While the design will certainly vary from one to the next, every business website needs several things to drive conversions e.g. purchases, form submissions, and signups. Here are seven must-haves your business website needs to improve your online presence and convert visitors into customers : 1. Clear Call-to-Action CTA Buttons One of the first things people notice about any website is its CTA...
Holiday PPC Advertising: 6 Tips to Optimize Your Campaign
Pay-per-click PPC advertising is a powerful tool for businesses looking to reach customers during the holiday season. However, there are a lot of other businesses vying for holiday shoppers' attention. That's why it's vital to make sure that your campaign is set up to get the best return on investment possible. Here's a checklist of things you should look out for when optimizing your holiday PPC advertising: 1. Use Holiday Keywords Before you dive into creating your campaign, it's helpful to...
Everything You Need to Know About Keywords
Keywords are an essential part of digital marketing but there's often confusion about what they are and how to use them. While the practice of "keyword stuffing" used to be common in the early days of search engine optimization SEO, it can now get your website in trouble. This is because search engines have evolved, becoming much smarter and more efficient. Whether you’re new to digital marketing or a savvy professional, we’ll break down everything you need to know about keywords...
Top Branding Essentials for Marketing Success
In order to build a marketing system that attracts and retains customers, you have to start with a strong brand foundation. After all, branding can be the deciding factor in whether customers choose to do business with you. So how can you use branding to your advantage? We’ll discuss how a clear brand identity can benefit your business and what to do to implement it in your marketing. Why Consistent Branding is Key When you think of popular brands like McDonald’s, Apple, or Nike...
Using Content Marketing to Grow Your Email List
According to the Content Marketing Institute, content marketing is a strategic marketing approach focused on creating
and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and,
ultimately, to drive profitable customer action.
So, how do you take someone from reading content to making
the leap to give you their email address? Here are some tips for growing your
email list using content marketing…
Create Great...
7 Fall Social Media Marketing Tactics
The days will soon be getting shorter and cooler, meaning autumn will be in full swing. Planning for this new season is important since there are many marketing opportunities at your fingertips. How can you speak to your audience during this time of year and build your brand? Let’s look at these seven social media marketing tactics for fall, and what you can do with them. 1. Start of a New School Year With school starting for children and adults alike, incorporating back-to-school...
How to Leverage “Near Me” Searches for Your Business
Many people use the search phrase near me when looking for restaurants, gas stations, apparel, and more in their area. This is because smartphone users are dropping location qualifiers e.g. ZIP codes and neighborhoods since they expect the results will be automatically relevant to their location due to GPS.
See how to optimize for near me searches to increase your presence in local search results!
1. Optimize Google Business Profile
For your business to appear properly in the local...
About Page Writing Guidelines to Engage Readers
Your About page is usually where people go to learn more. It’s essential that this page explains who you are, what your business is about, and everything else customers may need to know. Some companies even take this opportunity to inject some personality into their website to capture their brand. Here are some guidelines for writing your About Us page, and how it can engage your readers. How to Craft an Engaging About Page Having a strong About Us page is important for quite a few...
Signs Your Business Needs Marketing Automation
Marketing automation software allows companies to simplify their workflows and make data accessible anywhere, making it easier to track customer interactions, automate repetitive tasks, and send personalized messages across channels. In addition to helping businesses streamline their workflow, marketing automation software enables companies to gain insights into consumer behavior. With this information, businesses can better understand how to market products and services to consumers. Here are...
Fine-Tune Your Google Ads Campaign for Better Results
Pay-per-click PPC advertising isn’t something you set and forget — it requires monitoring, testing, and optimizing to improve your ROI. By following these settings and PPC strategy tips, you'll be able to fine-tune your Google Ads to generate better results and help grow your business. 1. Verify Proper Conversion Tracking When conversions aren’t being tracked properly, you’ll be left in the dark on the true effectiveness of your Google Ads campaign. Verify that the...
Back-to-School Digital Marketing Ideas
Summer’s drawing to a close, which means back-to-school season is nearby. For many businesses, this is a prime time to market their products or services, especially with deals for parents and students. No matter your brand, you can use this retail holiday to draw in customers. Here are some back-to-school digital marketing ideas for your business.
Market the Right Merchandise
Before getting started on your back-to-school campaign, decide which of your products or even services will...