How to Craft the Perfect Voicemail Script to Get More Callbacks
According to RingLead, 80% of sales calls go to voicemail, and 90% of first-time voicemails are never returned. Furthermore, an Invesp infographic noted that 80% of sales require five follow-up calls. Although voicemail has a lower response rate than other types of communication, such as email, what you lose in quantity, you gain in quality. That’s because voicemails are generally more personable and demonstrate a greater level of interest. Without a carefully planned, thoughtful, and...
3 Offline Strategies That Drive Online Success
Digital marketing is essential to making your business successful in this digital age, but that doesn’t mean that offline marketing can’t still have an impact. Whether you consider yourself more of a "people person" or simply want to expand your marketing, here are some of the offline marketing strategies you can leverage to boost your offline and online success. 1. Speak at Events Don't underestimate the power of public speaking. Sharing your expertise with your target audience is...
Evergreen Content Marketing Ideas
Evergreen content is a type of content that doesn't lose its value over time. Plus, it encourages sharing because the content is always useful and relevant. Evergreen content marketing is particularly valuable for businesses with limited resources because they don’t have to worry about keeping their content fresh. Here are some evergreen content ideas to inspire your strategy: Founder's Story A founder's story is an essential part of any company's history. It helps people understand how...
Essential Elements of Start Here Page
Not every visitor that comes to your website will enter through the home page — they may first land on a product page, blog post, case study, etc. That’s why having a Start Here page provides immense value because it gives a clear, central location that directs visitors to where they want to go instead of them bouncing from your site. See how a Start Here page can benefit your site and the seven essential elements to drive more engagement and conversions! The Difference Between...
7 Ways to Boost Instagram Engagement
Social media marketing can be a tricky game, especially on Instagram. The algorithm seems to change at a whim, and what once brought in the clicks, likes, and comments may now be getting crickets. So how can you turn the tide in your favor? Here are some simple but effective ways to boost your engagement on Instagram. Consistently Post The last thing you want is for your brand to be out of sight, out of mind. Consistent posting is vital since it secures your reliability and relevance. One to...
Create a Link Building Strategy in 6 Steps
Backlinks are an important factor in search engine optimization SEO because it shows Google that your website is trustworthy. In addition to helping your business website rank higher in organic search results, backlinks drive 'referral' traffic. Generally speaking, when you increase site traffic, conversions go up. Below are six steps to creating a link building strategy to drive more traffic and attract customers. 1. Research Your Audience For your link building strategy to be effective...
11 Ways To Improve Your Business with Sales Automation
Not long ago, sales teams had to spend more than half of their time on tedious tasks like taking notes, logging calls, and prioritizing leads. Sales automation technology now allows salespeople to spend more time actually selling. There are a variety of sales processes you can automate to increase sales productivity. Your business doesn’t need to automate everything, but strategically implementing automation can open more sales opportunities for your business. See how! 1. Improve Email...
5 Tips to Boost Landing Page Conversion Rates
Driving customers to your site is only half the battle. Once they’re there, you want to convert these visitors into leads. How can this be done? Thankfully, we have a few tricks up our sleeves that will help you to boost your landing page conversion rates and get those leads you’ve been hoping for. Add Compelling CTAs Having the right call-to-action CTA is key for your landing pages. You want to ensure you have enough without being overwhelming, and also make them relevant to...
5 Tips to Get the Most From Your Facebook Business Page
More than 58% of online users are active on
Facebook every month. With all of those active users, you would probably assume there are many, many
Facebook business pages — and you’d be correct. As of 2021, there are more than 200 million businesses, mostly small businesses, around the world using Facebook's free tools.
As a business owner, that's a lot of noise to compete with
on Facebook, in addition to the posts from friends and family that
dominate your audience's organic...
How to Grow Your Email List Faster
Building out your email list may have you scratching your head for ideas. How can your brand do it both quickly and effectively? And what exactly are the advantages of an email list for your business? Let’s dive into how to grow your email list faster and how you can benefit from strengthening this component of your marketing system.
Benefits of Email Lists
Though there are now many digital marketing channels, such as search engines, website, and social media, email is still a...
Strategies to Avoid Summer Sales Slump
With school out and people going on vacation, many businesses experience a summer sales slump, but there are ways to avoid the slowdown. Preparing your pipeline in advance and continuing sales-generating activities throughout the summer months are vital. Here are eight sales strategies to beat the dreaded summer slump: 1. Review and Adjust KPIs Sales managers should plan ahead for the summer quarter by adjusting key performance indicators KPIs, such as the number of referrals, the number of...
5 Ways to Know You Need a CRM
No matter how proficient you are at keeping notes, setting
reminders, or checking your calendar, almost everyone has at least one memory
of not doing any of that. It can even go so far as forgetting to call a potential customer, missing a meeting, or not remembering past conversations with
someone.
Your customer is the most important stakeholder in your
business, which makes managing your relationship with them the most critical thing you can do. And the old ways of doing this...
6 Types of Local SEO Content to Boost Rankings
While SEO can help boost your organic search rankings on a wider scale, it’s also important to factor in local search marketing. Local-specific content is vital for increasing traffic to businesses with one or many locations. Driving traffic to these pages, in turn, can lift your ranking positions on search results pages. At Sales & Marketing Technologies, we understand what creating local SEO content can do for generating leads and sales, so let’s discuss how to get your...
13 Simple Tips for Improving Your Email Open and Clickthrough Rates
Even with the best email list, it’s easy for your
communications to get lost in your customer’s inbox — or worse, in
spam. Not to mention that getting your emails opened is only half the battle.
Then you have to get them to click through...
This article will run down 13 of
the best and simplest ways to improve your emails' open rates, clickthrough
rates, and conversion potential.
Best Practices of Email Marketing Many businesses use email marketing to...
Post-Pandemic Marketing Trends to Watch
Many businesses have had to transform their marketing strategies to align with the current times. Some have used this as an opportunity for growth and advancement, while others have simply honed in on their niche and found ways to adapt. Neither is wrong, of course. But it's important to take a look at how the COVID-19 pandemic has shifted gears, and what to watch out for in the future. Here are some post-pandemic marketing trends to be aware of. Increasing Online Presence With so many people...
How to Use Scarcity and Urgency to Increase Sales
Scarcity and urgency are valuable concepts in business, and
how you incorporate them into your campaigns could be the difference between success and failure.
Scarcity is the understanding that a product or service is
in short supply or that it will become unavailable to purchase in the near
future. This often encourages action. For example, when there's a hot, new toy
out on the market, parents race out to ensure they get one for their child.
Urgency is the understanding that a...
5 Ideas to Upgrade Your About Page
If there’s something you may be overlooking on your website, it’s probably your About Us page. When you’re running a business, it's easy to focus more on your customers rather than yourself. However, many potential customers could be going to your company's about page to get a better understanding of who you are. Is that page helping you put your best foot forward currently? Here are some ideas to upgrade your about page so that appeals to your target audience, driving more...
Why You Should Include Social Proof in Your Marketing
Looking for ways to boost your credibility online or capitalize on positive mentions of your company? In this article, we break down why and how to incorporate social proof into your digital marketing to build trust in your brand and gain more loyal customers. What is Social Proof? The term social proof was coined by prominent psychologist and author Robert Cialdini. He described it as a psychological and social phenomenon that leads people to mimic the actions of others in a given situation...
4 Types of Offers to Attract Customers Like a Magnet
Turning your business into a sales machine requires a healthy marketing system, a key component of which is your offers. To pull customers in like bees to nectar, you need to craft offers that provide value to potential customers. Here are four types of offers to consider for your marketing system to lift sales: 1. Lead Magnets Lead magnets are a popular offer and are typically used as the first step in the lead generation process. They’re often free and require prospects to submit...
Social Media Tools to Improve Your Results
The growth of social media over the years has involved a lot of new tools and platforms cropping up as well. For each new social network, it feels like there are a dozen or more sites and apps that are meant to help in some way. This can both be exciting, and a little bit daunting. We wanted to share some social media tools that can help improve your results, from scheduling content to analyzing metrics and everything in-between. Sprout Social There are quite a few social media scheduling...