How to Create Evergreen Content for Your Website
Content marketing is an essential piece of the digital marketing puzzle. Without it, search engines like Google have a harder time deciphering what your business does and how it should be ranked or displayed. Additionally, your customers may leave feeling unfulfilled in their quest for information about you or your products / services. Not all content is equal, however. Evergreen content provides your website with long-lasting results traffic, leads, social shares that don’t depend on...
How to Build Your Online Citations and Why It Matters
Online citations are defined as mentions of your business’s name, address and phone number on other websites such as YP, Yelp, and many other directories. A citation does not need to include a link to your website to be a key component of the ranking algorithms on search engines like Google and Bing. If everything else is equal, a business with a greater number of citations will have better search engine optimization and will most likely rank above a business with fewer citations...
5 SEO Essentials for Boosting Your Ecommerce Website’s Organic Traffic
When it comes to websites and search engine optimization SEO, ecommerce websites are almost considered a different animal. While many of the fundamentals remain the same, ecommerce websites tend to run into certain issues that traditional websites don’t experience – or at least not as often. Here are five things that are essential to the success of an ecommerce website that is optimizing for search: 1. No Duplicate Content Duplicate content is often an immediate trouble area for...
How to Legally Use Images for Social Media Marketing
Before we start getting into the nitty gritty of this
article, we’ll start by saying that Sales & Marketing Technologies is not a
law office and can’t give you legal advice. However, here a few
things you might want to know to keep yourself out of hot water.
Many businesses these days are taking up social media
marketing on their own.
While it’s very important to have your business on the
social channels that make sense for your industry and...
Can You Get Rid of Fake Negative Reviews on Google?
Fake reviews are an annoying problem to have. We work hard to build good, ethical businesses and fake negative reviews can tarnish an otherwise glowing profile. This is extremely upsetting. In an online world, it’s very easy to create an account to leave a positive or negative review – whether or not you’ve ever worked with the company before. So how can you stop fake reviews? Google’s Policies Regarding Fake Reviews Google has a lot of policies for users that leave...
How to Use Facebook Groups to Help Market Your Business
There are hundreds of millions of Facebook groups. From car enthusiast groups like Miata Club 27,964 members to entrepreneurial support groups like Women Helping Women Entrepreneurs 37,406 members to buy and sell groups like Orlando Online Yard Sale 53, 184 members, Facebook groups are used for many different purposes, but they all have the ability to create a community around their topics. These groups are a new frontier for business owners looking to build and manage a community around...
How Quizzes Can Boost Your Traffic and Leads
You may have noticed a trend in your Facebook feed lately. Quizzes. Major companies have started to utilize this trend to engage with their audience and add a retargeting pixel if they’re smart. Everyone from viral Internet video company, BuzzFeed, to brands such as Disney and Airbnb has started utilizing this type of content in their marketing strategies. Quizzes are more than just fun, little games to play. They’ve become one of the most shared posts across social media - some...
How to Use Instagram to Sell Services
Selling products on Instagram tends to come more naturally
for business owners. You can take photos or videos of your products and there
is a more direct correlation to sales. When it comes to selling services using
Instagram, business owners often need a little help getting on the right track.
Instagram is a very powerful social media network, and can
be a great addition to your marketing strategy if it makes sense for your
target market and if it’s done well.
...
5 Tips for Using Instagram to Sell Products
Instagram has positioned itself as one of the top photo and video sharing networks since it launched in 2010. Once Facebook acquired it in 2012, it became even more accessible for business owners and marketers to utilize the platform for promoting their products. If you’re wondering how to effectively market your products on Instagram, this article will give you a few tips for making the most of your Instagram images and descriptions in order to sell more. Here are five tips for selling...
How to Create a Marketing Calendar
As a business owner, you might not have a lot of time to be in marketing mode. You have other pressing tasks, but at the end of the day, you know marketing is absolutely essential in order for your business to grow and thrive. One of the best tools for organizing your marketing efforts and strategically timing your marketing campaigns is a marketing calendar. Here are a few steps for creating a basic marketing calendar: Review Your Target Customer Knowing your target customer is the first and...